Benefits of an E-Commerce Website
An eCommerce website, practically, is a website that enables you to trade tangible goods, digital products, or any kind of commercial transaction using the internet. With the whole world moving online everyone needed a digital platform that facilitates the buying and selling of goods online that’s where an eCommerce website came into existence.
eCommerce websites have evolved with the emergence of smartphones, laptops, and tablets as online shopping has become more convenient than in the old decade.
While talking about the eCommerce websites it is noteworthy to mention Saffron Chariot Technologies, the best eCommerce website design company in Chandigarh. Saffron Chariot Technologies is the leading eCommerce website backed with exceptional website designing, innovative technology of marketing and advertising, and also serves as the supreme digital marketing company.
Benefits of eCommerce website
Let’s take a glance at the vital benefits that Saffron Chariot Technologies, the best eCommerce website design company in Chandigarh provides.
1. Scale-ability
The best eCommerce website in Chandigarh, Saffron Chariot Technologies is very effective in enabling you to discover which products are being traded successfully to keep the stock levels of these products up to standards. By successfully diversifying the range of products to sell, an eCommerce website helps you to boost your business in terms of customer base, sales, and profits. The best website of Chandigarh, Saffron Chariot Technologies has successfully evolved with scaling their product range to the next level.
2. Higher Margins & Better Cash Flow
An eCommerce website will permit you to trade the product or services at higher margins. The shopping cart and payment options on these eCommerce websites also symbolize that you are building the trust of your audience and acquiring 100% payment from the customer straight away, thereby ensuring better cash flow in several installments. There are several trusted payment systems you can have for your eCommerce website including; Paypal, Google Checkout, Sage Payment Solutions,, and more.
3. Faster buying process
The best eCommerce website in Chandigarh, Saffron Chariot Technologies is best at offering single-click benefits to its customers. Customers can spend less time shopping for what they want. They can easily browse through many items at a time and order what they like. When consumers realize that items are easily available at their comfort than available in physical stores far away from them along with the conventional methods of purchasing help your business to expand and build healthy customer relationship
4. Cost reduction
One of the biggest benefits of opting for Saffron Chariot Technologies, the best eCommerce website in Chandigarh that sustains the business cycle and keeps sellers interested in online selling is ‘cost reduction’. Sellers require less investment in maintaining the online store in comparison to the maintenance of the physical store. eCommerce websites emerge as a good opportunity for small-scale sellers who want to make money but fall short of required start-up capital. Running a good eCommerce website is fit best for both sellers and consumers.
5. Affordable advertising and marketing
The best eCommerce website in Chandigarh, Saffron Chariot Technologies comes up with affordable advertising and marketing. Sellers are not needed to spend a lot of their hard-earned money to promote their products. The world of eCommerce websites has several affordable, innovative ways to merchandise online. eCommerce websites are visual channels where sellers can really showcase their products.
6. Flexibility for customers
An important advantage of the eCommerce website that Saffron Chariot Technologies best at providing to businesses is that sellers can offer great flexibility to customers. One highlight is that the product and services are traded without any time limitation and are ready 24×7. The eCommerce website comes up with the exclusive result allowing sellers to offer their item any place, any time. The conveniences of an eCommerce website include free shipping (usually on a minimum cart value), express order delivery, deals and discounts, and subscription advantages.
7. No reach limitations
A seller running a physical store may only be able to attract a few buyers. They can also deliver to the customers’ homes but there can be distance limitations. The best eCommerce website, Saffron Chariot Technologies in Chandigarh have their own logistics and delivery system. This eCommerce website enables the sellers to widen their reach of customers and attract potential customers with their creative listing of products. An eCommerce website is far away from the limitation of reach.
eCommerce Website SEO
eCommerce website SEO is the procedure of making your online store more visible and appealing on the search engine result pages. eCommerce SEO enables you to rank as high as possible to drive quality traffic to your online store. An eCommerce website usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. Through eCommerce website SEO you can reach your targeted audience easily.
We, Saffron Chariot Technologies, the Best eCommerce website design company in Chandigarh come up with exclusive eCommerce SEO strategies that not only help your online store to earn greater margins but also expand your customer base along with high ranking on the search engines pages. Don’t forget about static, non-product oriented pages on your eCommerce website, like:
- Home page
- About page
- F.A.Q. page
- Blog articles
- Help center answers
- Contact page
eCommerce Website Marketing
eCommerce website marketing is the procedure of driving awareness and action towards a business that sells its products or services digitally. eCommerce marketing and digital marketing are not mutually exclusive. eCommerce website marketing can make use of all the digital channels to promote their products and give a boost to their business. eCommerce website marketers can take the help of social media, digital content, search engines, and even email campaigns to catch the attention of visitors and facilitate purchases online.
At Saffron Chariot Technologies, we not only personalize our eCommerce website marketing campaign for the end-user but also personalize the strategy to suit your brand best, to see the best results.
A complete Guide to SEO Strategy
SEO (search engine optimization) is a set of practices designed for upgrading the quality and quantity of website traffic of web pages in organic search results. SEO focuses on unpaid traffic rather than paid traffic. Organic search results are the eminent way for viewers to locate and access online content. This implies that it suits better for those web page owners who are running out of budget.
SEO improves the visibility of your site when people search for the products or services related to your business in search engine pages that include Google, Bing, and other search engines. The better visibility of web pages stands more chances that you catch the attention of potential and existing customers to your business.
Types
1. On-Page SEO
On-page SEO relates to the content on your website. It includes strategies to optimize an individual web page content for search engines. These factors help search engines understand the topic of the content and see that the website is an essential source that people often search about. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. This is different from off-page SEO, which is optimizing for signals that happen off of your website. With on-page optimization, you focus to make your website more usable and valuable to users to enhance your rankings in search engines.
2. Technical SEO
Technical SEO is the server optimization that ensures that a website meets the technical requirements of modern search engines with the goal of enhanced organic rankings. Vital elements of Technical SEO include crawling, indexing, rendering, and website architecture. It is called technical as it has nothing to do with the original content of the website. The main aim of technical SEO is to optimize the outlook of the website. It is defined by configurations that can be incorporated into the server.
3. Off-Page SEO
Off-Page SEO refers to anything done outside of your website with the potential to affect search engine rankings. Optimizing your site for off-page SEO means you are required to enhance the way that both users and search engines see your site in terms of credibility, authority, popularity, and relevance. Off-Page SEO often deals with promotion methods that are beyond the website content to rank a website higher in the search results.
Tools For SEO
1. Google Analytics
Google Analytics is an ideal tool that enables website owners to track, inspect, and report data about their site. It is an important tool when it comes to SEO. Google Analytics can truly change the way your website operates, and help you put the customer at priority. Google Analytics provides statistics and basic analytical tools for search engine optimization and marketing purposes. It tracks the performance of your websites carefully. Google Analytics acquires user data from each website visitor through the use of page tags. Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites.
2. PageSpeed Insights
PageSpeed Insights is a free SEO tool offered by Google to measure the performance of a page, on mobile and computer. The data collected is accompanied by advice on how to improve the page. These improvements can help reduce page load times and also reduce your bounce rate, both of which are important factors for your website’s SEO. PageSpeed Insights is a free-to-use tool by google that provides you a lot of insight and performance suggestions for improving the page load time. PageSpeed Insights analyzes the content of a web page and then generates suggestions to make that page faster. This is done by taking into account many different reports and analyses using Google Lighthouse.
A good SEO strategy is essential for enhancing the appearance and positioning of web pages in organic results.
Some of the important SEO strategies that one should implement are compiled below:
1. Create a list of keywords
Keyword research is the foremost task of any legit SEO strategy. Start typing a keyword into google’s search engine and it will display a list of suggestions. These suggestions are proven great keywords for SEO as they penetrate directly from Google. Another important factor to keep in mind is that longer keywords tend to be less competitive than “short tail” terms. Though long tails have relatively low search volume levels, yet they are easier to rank for.
2. Write high-quality content
After searching for possible keywords the next step is to write high-quality content. You are required to create engaging content that is valuable to your market. You might be wondering what is valuable content? Valuable content includes content that answers all the possible queries of the customer, provides them with the insights they can use and educates them so they can be better at what they do.
3. Use Keywords in your Website Page URLs.
Don’t overlook your page URLs as they are important for your SEO. This is the phase where your keyword research comes in handy. Implement the possible keywords in your content or web page URLs to widen its reach to the maximum audience. There are quick and easy ways to check search ranking. You can use either Google Adwords keyword planner or Google trends.
4. Focus on page titles
It is difficult to draft engaging and interesting titles for your web pages. Make sure that they catch the attention of your targeted audience. If you fail to do so no one will read your content. Once you choose the nailed, shortened title backed with strong words you have completed your half journey. While creating these attention-catching headlines make sure that your keyword takes place in the headline or the title of the content.
5. Review every page to incorporate additional keyword
After creating high-quality content that is needed by your target market and after having attention-catching headlines to encourage them to read further, look back and review everything you wrote. Look for the additional places where keywords can be placed. Incorporating additional keywords enhances your SEO ranking and draws more traffic to your site.
6. Improve user experience
Good user experience is becoming more and more important in strong SEO rankings. To make sure that you survive the competition and rank best, you are required to pay more attention to user experience. Using corrective methods and with the help of trained web developers, you can assess the performance of your website by ensuring that it is easy and intuitive to navigate and that each link works and takes your visitors to the next bit of information they are searching for.
Hire an expert
If you can afford to have an expert, then it is wise to hire an SEO expert to ensure that your site is truly optimized. An SEO consultant can audit your site and analyze its performance against your important keywords. They will offer you a refined list of actionable items to help you to take your site to the next level. You are not required to be an SEO wizard to ensure that your website is well positioned for organic engine traffic. Your basic ability is more than enough to make your site populated with quality traffic.
We Saffron Chariot Technologies, are the best SEO company in Chandigarh offering the best SEO services in Chandigarh. We design vital components for your business i.e. meta descriptions, headings, links, content, images, videos, originality of content, etc.
As one of the leading creative SEO companies in Chandigarh offering the best SEO services in Chandigarh, we make sure your website gets a good ranking in search engines like Google, Bing, Baidu, etc. Our approach to SEO is completely free of black hat SEO techniques or other spammy methods.
We also offer white label SEO services for digital marketing agencies, SEO companies, or web design agencies who want to add SEO to their service offering without hiring additional staff. When you choose to work with us, you get a truly reliable SEO partner, who is known for its top-notch SEO services in Chandigarh. That’s what makes us the best SEO company in Chandigarh.
DIGITAL MARKETING
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Types of Digital Marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media. The examples are as follows:-
1. Search Engine Optimization or SEO
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. Balance defines it as “the art and science of making web pages attractive to search engines.”
The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. The strategic use of the factors makes SEO a science, but the unpredictability involved makes it an art.
2. Content Marketing
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience. The goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.
3. Social Media Marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience.
5. Affiliate Marketing
Affiliate marketing lets someone make money by promoting another person’s business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case. It works using a revenue sharing model. If you’re the affiliate, you get a commission every time someone purchases the item that you promote. If you’re the merchant, you pay the affiliate for every sale they help you make.
6. Native Advertising
Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising. Native advertising was created in reaction to the cynicism of today’s consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.
7. E-mail Marketing
The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.
Benefits of Digital Marketing
Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits.
1. Abroad Geographic Reach
When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business’s market reach.
2. Cost Efficiency
Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.
3. Easier Personalization
Digital marketing allows you to gather customer data in a way that offline marketing can’t. Data collected digitally tends to be much more precise and specific.
4. More Connection with Customers
Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.
5. Easy and Convenient Conversion
Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad. With digital marketing, they can click a link or save a blog post and move along the sales funnel right away. They might not make a purchase immediately, but they’ll stay connected with you and give you a chance to interact with them further.
Digital Marketing creates Growth
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.
Frequently Asked Questions:-
1. What is the main purpose of social media marketing?
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.
2. What is the difference between digital marketing and digital advertising?
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.
3. What is local SEO?
As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.
4. What is UI?
UI stands for the user interface. This refers to anything that the user sees and interacts with on a digital platform.
5. What is UX?
UX stands for user experience. It refers to how a user feels while interacting with the interface. You always want the user to enjoy the experience on your site.
6. What is marketing automation?
Market automation is the process of using technology or software to automate repetitive marketing tasks across multiple channels. Rather than manually controlling campaigns, brands can use automation services to successfully plan, manage, and measure efforts on social media, email, text, and website.
7. How can I post links on Instagram?
If your business account has over 10,000 followers, the best way to share links is through the swipe up feature on your story. If you do not have 10,000 followers, small businesses can easily add links to your profile bio, include links in your captions, and create shoppable posts or stories.
8. What hashtags should I use?
While there is no right number of hashtags, standards best practices recommends using an average of 11 hashtags on each social media post for ultimate reach and growth. Always use hashtags that fit your brand, message, community, and industry. Branded hashtags are great for specific products, services, and campaigns.
9. What is conversion optimization?
Conversion optimization is the process of increasing the number of website visitors that convert into active customers. By improving your website’s user experience, users are more likely to complete the desired action on the page, whether that is signing up for emails or completing a transaction.
10. What is content creation
Content creation involves generating topic ideas and creating written or visual content around those ideas in the form of a list, email, blog, video, infographic, or ebook.
11. Why should you hire a digital marketing company?
There are a number of reasons to hire a professional digital marketing company. First of all they are experts at what they do and their digital marketing services will include a lot more than what you know. Some of the key reasons are:
- Expert assistance
- Better digital marketing tools
- Cost effective
- Scalable services with measurable results
- Better outreach and results
- Increased Return on investment
12. How to choose the right digital marketing company?
Choosing a digital marketing company is not an easy job to do, but we are here to help you with some basic points to check before hiring a digital marketing company.
The right digital marketing company must come up with new and creative marketing ideas to stay ahead of the competition and provide you quality services that make your business stand out.
Being passionate about what they do, Saffron Chariot Technologies is the leading digital marketing company in Chandigarh. They have successfully served a number of clients in and outside India.
Importance Of Digital Marketing For The Success Of Business
Why Digital Marketing Is Important For Your Business?
In today’s world, everything is online. Even your customers. So the need of the hour becomes to take your business online for optimum results, if it already isn’t. Whenever people want to buy anything, they automatically search for it online. And why is that? Because it’s easy, convenient, simple and in most cases the best deal that they can find. The way to take your business online is through Digital Marketing. If you’re wondering About Digital Marketing Agency, don’t. Let us guide you and help you understand the Basics Of Digital Marketing.
There are many Benefits Of Digital Marketing and here’s why those benefits are important for your business’s success.
1. All Your Buyers & Customers Are Online!
Do I Need A Digital Marketing Agency? If you’re still wondering about this, then you need to buckle up because with each passing second, more and more of your customers are shifting to online sellers who seem more convenient and more efficient to them. People are living busy lives. They leave home for work, come back late, do their chores and sleep on weekdays. So, on weekdays, they don’t want to spend their time wandering around markets shopping for necessities, they want to watch a movie or maybe go out to a restaurant for lunch. And that is why they do most of their shopping online.
They shop online whenever they have some free minutes on their hands. That is how convenient that is. And if you’re wondering how so many businesses and local shops have already created an online presence? It’s through Digital Marketing agency Services.
Digital Marketing Growth In India In 2021 has been immense and that is why almost all local shops now have an online presence. If you still don’t, then you’re missing out. Look for a Digital Marketing Expert near you and get the job done.
2. Cost Effective And Faster
The traditional marketing strategies of advertising in newspapers and magazines or putting up hoarding or doing a TV commercial are extremely costly and there in comes Digital Marketing Strategy. If you’re still searching for Digital Marketing Benefits, then end your search and rather search for the Best Digital Marketing Agency Near You. A Digital Marketing Agency can help you market your business much more efficiently and quickly than the traditional ways of advertising.
Digital Marketing is very efficient in the sense that it only targets people who are already looking for something that you sell or are already interested in your competitor or the kinds of you. And that is why it is extremely cost efficient. Even if you have a small business, you can get started with one of the ways of Digital Marketing and get your business up & running. There are many Benefits Of Digital Marketing and to understand those benefits, you need to know the Basics of Digital Marketing. Let a good Digital Marketing Agency help you do that!
3. Gaining Brand Exposure And Credibility
Assembling an audience for your website is crucial and to engage your target consumers and spread your brand awareness through various mediums is a tricky business. For targeting your audience you need to include email marketing, Google ads, social media ads, and video marketing. E-commerce businesses as they will interest new customers to their websites by increasing their search result rankings.
Digital marketing offers multiple powerful tools to gain credibility. It is important to understand that Google’s algorithms focus on delivering the most efficient results to user search keywords and Google relies on authority as a metric to seek out appropriate results to achieve this goal.
4. Channels And Content
The channels which are listed down below are pretty easy to understand and use for your business strategy and can be beneficial for you.
- Social Media
- Search Platforms
- Paid Search
- Organic Search (SEO)
- Affiliate Marketing
These channels will be accountable for spreading and awareness of content for your business, and this way it is important for your business in the area of digital marketing.
5. Web Development Is Important!
Web Development helps your business to increase product awareness, maintain contact between you and potential buyers, market your goods and services, increase and generate leads. In web Development you can work with three aspects of it.
- Design- Design an excellent user experience with strong branding and messaging by designing the best forefront.
- Create- Optimize, clean backends for SEO and build responsive capabilities across devices.
- Engage- To measure your performance google, analytics setup and custom dashboard are there.
6. Strategize With App Development
App Development will help your business to an extent.
Marketing tool: Customers can access their business by sitting in any corner of the world at any time. Regular use of apps strengthens your brand when the customer needs to purchase anything. Moreover, it can be easily integrated with Facebook, Twitter and other social media, which means in a single tap your customers can share your brand and their experience on social media. With the mobile app, you can offer push notification to your customers and prospects at the right time and the right place.
7. Better Return On Investment (ROI)
If you’ve been doing traditional advertisements for your business you must be aware that they are pretty costly and the return that you get on them is never good enough. That is why, you need to now move away from them and towards digital marketing services for Digital Marketing Business Ideas.
People who advertise online via a Digital Marketing Agency have reported that they see a better result on their investment. Basically, they get better impressions, better sales and better revenue. All of this, through Digital Marketing services. But why do you think this happens? It’s because a good Digital Marketing Company has excellent and trained Digital Marketing Analysts who help you choose the best online advertising medium and ways for you. They guide you and give you the best result for your money. Basically, online is what works now! So, don’t wait, get in touch with a Digital Marketing Agency In India now!
8. All Your Competitors Are Already There
That brand who’s your competitor, that brand and a hundred different brands like that brand are already taking Digital Marketing Services. And if you aren’t, you’re already lagging behind them. There are many tools available under Digital Marketing Strategies that help you understand what your competitors are doing. It can even help you understand which Digital Marketing Keywords they are using. Doing this is extremely important, if you want your business to run successfully.
A Digital Marketing Agency can help you understand this more efficiently and pave your way. There are many Digital Marketing Companies in Chandigarh which you can consult and get an upper hand on your competitors. Don’t wait anymore. Get in touch with them now!
9. Detailed Targeting
In essence, Facebook is a wholesome process of four different targeting options, Demographics, Behaviors, Interests and Categories, into one place and through this you can target your specific audience by filtering your audience according to your specific preferences and If you want to include or exclude only people who meet all of your criteria, you can do that through audience narrowing actions.
After all, if advertisers can access these targeting choices easier, they can make their ads much more effective and efficient. These targeting choices can be diversified in the following ways:
a) Demographic :
- Education
- Ethnic Affinity
- Generation
- Life Events
- Politics
- Relationship
- Interested In
- Work
b) Interests :
- Business and Industry
- Entertainment
- Family and relationships
- Fitness and wellness
- Food and drink
- Hobbies and activities
- Shopping and fashion
- Sports and outdoors
- Technology
c) Behaviours :
- Digital activities
- Mobile Device User
- Seasonal and Events
- Travel
10. LinkedIn Marketing
It ranks second after facebook marketing and is one of the best aspects of digital marketing, if you want to market your buisness. If we talk about detailed targeting, which is targeting your niche audience by four different targeting options, Demographics, Behaviors, Interests and Categories.
Linkedin marketing via Linkedin Ads is about posting
- Link
- Image
- Video
- Mail (LinkedIn InMail Ads)
- Carousel
One of the biggest advantages of LinkedIn ads is its ability to carry out account based marketing.
There are many Digital Marketing Agencies In Chandigarh, you can ask them for their List Of Digital Marketing Services, and have a successful business! And give wings to your business by strategizing and putting digital marketing tools in use and getting the most out of it which will lead you to an impeccable organic growth ratio and a satisfying customer experience from your niche audience.