Latest Trends In Digital Marketing In 2022-23
With each year passing year, we witness new and unexpected digital trends that lay the foundations for the future of marketing making it tricky to keep up with these trends in this dynamic industry of digital marketing. On top of that, there are many more working parts to a successful digital marketing strategy or campaign so it becomes a real challenge to keep up with every aspect.
After the Covid-19 pandemic struck, the digital marketing function started growing at a rapid rate. All the companies started working on the digital platform as consumers went online to research, review, and purchase. With such a big boost in the past 2-3 years, the digital marketing trends in 2022-23 are all set to be some of the most groundbreaking trends to date.
To help you work ahead of the digital marketing curve, we’ve broken down the key digital marketing trends to be aware of in 2022-23.
Social Media eCommerce:
With the seamless growth of social media, the has been super easy to find a product or service through social media. During the Covid-19 pandemic, brands flocked to the largest social media platforms like Instagram, YouTube, and TikTok to offer their products to customers online. It’s no surprise then to see that social media eCommerce is expected to reach more than one lakh crores globally by 2025 which is three times faster than traditional eCommerce. Gen Z and Millennials are predicted to be the biggest spenders contributing as much as 62% of the global social commerce revenue by 2025.
Digital Marketing in 2022-23 is set to see the experience of social media shopping evolve as these platforms work behind the scenes to enable customer payments without leaving the social media apps, thus creating a smooth customer experience.
The key for brands to driving engagement is presenting their shop windows on the growing social media platforms like Instagram. It’s no longer enough for brands to rely on one great image. In this case, hiring the best digital marketing company in India which will help you through the marketing process. Saffron Chariot Technologies is the best digital marketing company in Chandigarh and all over India is the best choice to help you with this. Our marketing experts follow multiple marketing ways while using keyword-rich descriptions.
Setting Foot In The Metaverse
Metaverse is simply a network of virtual worlds in 3D that people can connect through Augmented Reality (AR) and Virtual Reality (VR). Many well-established gaming platforms are already on this bandwagon such as Roblox, Pokemon, Fortnite, and many more. The metaverse is a very new channel for digital marketing, but recent campaigns have seen brands embrace its immersive nature to advertise. It is a great way to raise brand awareness amongst younger consumers.
Even though the concept of metaverse has been existing for a number of years, it has started catching attention in recent times. The key attention to metaverse marketing is introduced by the business giant Facebook when it changed its parent company’s name to Meta in October 2021.
“The metaverse is the next frontier in connecting people, just like social networking was when we got started. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards,” says Facebook’s CEO, Mark Zuckerberg.
You too can step foot in the metaverse madness with Saffron Chariot Technologies, the best digital marketing company in Chandigarh and all over India.
Artificial Intelligence (AI)
In recent times, advancements in Artificial intelligence (AI) have prompted more intuitive reporting, automating general marketing tasks like monitoring site traffic and boosting search engine optimization for organic reach. Yet rather than purely focusing on what we previously acquired from AI, now is the right time to plan ahead and what it means for digital marketing.
As AI innovation propels so do its capacities, moving from mechanized undertakings and missions to having the option to foresee what clients are probably going to need straightaway. Artificial Intelligence has the ability to investigate more information, more efficiently than we do as people.
Utilizing AI to anticipate your client’s next course of action implies you can target them with the exact product and service they need, right when they need it. This sort of targeting prompts high lead conversion rates and the feeling that you understand your clients and their requirements without overpowering them with irrelevant targeting. With the support of the best digital marketing company in Chandigarh, we help your brand to stay ahead of the curve but outshine its customers.
NFTs (Non-Fungible Token)
To start with the topic firstly let’s start with what actually is NFT. Basically, a non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. The different types of NFT data units may be associated with digital files such as photos, videos, audio, or something else. But the thing to wonder is how are NFTs infiltrating the marketing sector as a digital marketing trend? A huge part of the metaverse, brands are basically using NFTs to link the brand owners to the general communities or be used as a digital badge.
The focus with NFTs is to think about how to sell the brand beyond products and services, and potentially the brand itself and the ethos it carries.
Crypto-Driven Digital Marketing:
With crypto penetrating various business niches from healthcare to algorithmic trading and proving its utility, digital marketing is now making moves to adapt itself to the crypto world. Although just a small amount of companies are committed to accepting crypto tokens in consumer transactions but over the next few years, cryptocurrency will contribute greatly to transforming digital marketing.
Cryptocurrency will reduce the number of parties involved in a general advertising campaign. With the intro0duction of crypto, the future of digital marketing limits the interacting parties to three groups: the consumers (you), advertisers, and the blockchain supporting the transactions between the consumer and advertiser.
With bigger social platforms like Twitter taking steps to integrate cryptocurrency payments, and a rising trend for display tools that showcase in-app NFT purchases, now is the time to consider how your brand can jump on the bandwagon. Facebook is already promoting the use of NFT display options and avatars and we expect to see more and more companies taking a step in this direction.
With crypto, it will be easier to locate ads for goods and services of interest using keywords and phrases when the ads are on the blockchain and the consumers who engage with ads on the blockchain will have a higher conversion rate than those being forced to view the ads.
With all these next big trends emerging in the field of digital marketing in 2022-23, it is a great time to jump on this bandwagon and give your business an edge over its competitors. So what are you waiting for, get ready to hop on these trends with Saffron Chariot Technologies, the best digital marketing company in Chandigarh and India.
Benefits of an E-Commerce Website
An eCommerce website, practically, is a website that enables you to trade tangible goods, digital products, or any kind of commercial transaction using the internet. With the whole world moving online everyone needed a digital platform that facilitates the buying and selling of goods online that’s where an eCommerce website came into existence.
eCommerce websites have evolved with the emergence of smartphones, laptops, and tablets as online shopping has become more convenient than in the old decade.
While talking about the eCommerce websites it is noteworthy to mention Saffron Chariot Technologies, the best eCommerce website design company in Chandigarh. Saffron Chariot Technologies is the leading eCommerce website backed with exceptional website designing, innovative technology of marketing and advertising, and also serves as the supreme digital marketing company.
Benefits of eCommerce website
Let’s take a glance at the vital benefits that Saffron Chariot Technologies, the best eCommerce website design company in Chandigarh provides.
1. Scale-ability
The best eCommerce website in Chandigarh, Saffron Chariot Technologies is very effective in enabling you to discover which products are being traded successfully to keep the stock levels of these products up to standards. By successfully diversifying the range of products to sell, an eCommerce website helps you to boost your business in terms of customer base, sales, and profits. The best website of Chandigarh, Saffron Chariot Technologies has successfully evolved with scaling their product range to the next level.
2. Higher Margins & Better Cash Flow
An eCommerce website will permit you to trade the product or services at higher margins. The shopping cart and payment options on these eCommerce websites also symbolize that you are building the trust of your audience and acquiring 100% payment from the customer straight away, thereby ensuring better cash flow in several installments. There are several trusted payment systems you can have for your eCommerce website including; Paypal, Google Checkout, Sage Payment Solutions,, and more.
3. Faster buying process
The best eCommerce website in Chandigarh, Saffron Chariot Technologies is best at offering single-click benefits to its customers. Customers can spend less time shopping for what they want. They can easily browse through many items at a time and order what they like. When consumers realize that items are easily available at their comfort than available in physical stores far away from them along with the conventional methods of purchasing help your business to expand and build healthy customer relationship
4. Cost reduction
One of the biggest benefits of opting for Saffron Chariot Technologies, the best eCommerce website in Chandigarh that sustains the business cycle and keeps sellers interested in online selling is ‘cost reduction’. Sellers require less investment in maintaining the online store in comparison to the maintenance of the physical store. eCommerce websites emerge as a good opportunity for small-scale sellers who want to make money but fall short of required start-up capital. Running a good eCommerce website is fit best for both sellers and consumers.
5. Affordable advertising and marketing
The best eCommerce website in Chandigarh, Saffron Chariot Technologies comes up with affordable advertising and marketing. Sellers are not needed to spend a lot of their hard-earned money to promote their products. The world of eCommerce websites has several affordable, innovative ways to merchandise online. eCommerce websites are visual channels where sellers can really showcase their products.
6. Flexibility for customers
An important advantage of the eCommerce website that Saffron Chariot Technologies best at providing to businesses is that sellers can offer great flexibility to customers. One highlight is that the product and services are traded without any time limitation and are ready 24×7. The eCommerce website comes up with the exclusive result allowing sellers to offer their item any place, any time. The conveniences of an eCommerce website include free shipping (usually on a minimum cart value), express order delivery, deals and discounts, and subscription advantages.
7. No reach limitations
A seller running a physical store may only be able to attract a few buyers. They can also deliver to the customers’ homes but there can be distance limitations. The best eCommerce website, Saffron Chariot Technologies in Chandigarh have their own logistics and delivery system. This eCommerce website enables the sellers to widen their reach of customers and attract potential customers with their creative listing of products. An eCommerce website is far away from the limitation of reach.
eCommerce Website SEO
eCommerce website SEO is the procedure of making your online store more visible and appealing on the search engine result pages. eCommerce SEO enables you to rank as high as possible to drive quality traffic to your online store. An eCommerce website usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. Through eCommerce website SEO you can reach your targeted audience easily.
We, Saffron Chariot Technologies, the Best eCommerce website design company in Chandigarh come up with exclusive eCommerce SEO strategies that not only help your online store to earn greater margins but also expand your customer base along with high ranking on the search engines pages. Don’t forget about static, non-product oriented pages on your eCommerce website, like:
- Home page
- About page
- F.A.Q. page
- Blog articles
- Help center answers
- Contact page
eCommerce Website Marketing
eCommerce website marketing is the procedure of driving awareness and action towards a business that sells its products or services digitally. eCommerce marketing and digital marketing are not mutually exclusive. eCommerce website marketing can make use of all the digital channels to promote their products and give a boost to their business. eCommerce website marketers can take the help of social media, digital content, search engines, and even email campaigns to catch the attention of visitors and facilitate purchases online.
At Saffron Chariot Technologies, we not only personalize our eCommerce website marketing campaign for the end-user but also personalize the strategy to suit your brand best, to see the best results.
A complete Guide to SEO Strategy
SEO (search engine optimization) is a set of practices designed for upgrading the quality and quantity of website traffic of web pages in organic search results. SEO focuses on unpaid traffic rather than paid traffic. Organic search results are the eminent way for viewers to locate and access online content. This implies that it suits better for those web page owners who are running out of budget.
SEO improves the visibility of your site when people search for the products or services related to your business in search engine pages that include Google, Bing, and other search engines. The better visibility of web pages stands more chances that you catch the attention of potential and existing customers to your business.
Types
1. On-Page SEO
On-page SEO relates to the content on your website. It includes strategies to optimize an individual web page content for search engines. These factors help search engines understand the topic of the content and see that the website is an essential source that people often search about. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. This is different from off-page SEO, which is optimizing for signals that happen off of your website. With on-page optimization, you focus to make your website more usable and valuable to users to enhance your rankings in search engines.
2. Technical SEO
Technical SEO is the server optimization that ensures that a website meets the technical requirements of modern search engines with the goal of enhanced organic rankings. Vital elements of Technical SEO include crawling, indexing, rendering, and website architecture. It is called technical as it has nothing to do with the original content of the website. The main aim of technical SEO is to optimize the outlook of the website. It is defined by configurations that can be incorporated into the server.
3. Off-Page SEO
Off-Page SEO refers to anything done outside of your website with the potential to affect search engine rankings. Optimizing your site for off-page SEO means you are required to enhance the way that both users and search engines see your site in terms of credibility, authority, popularity, and relevance. Off-Page SEO often deals with promotion methods that are beyond the website content to rank a website higher in the search results.
Tools For SEO
1. Google Analytics
Google Analytics is an ideal tool that enables website owners to track, inspect, and report data about their site. It is an important tool when it comes to SEO. Google Analytics can truly change the way your website operates, and help you put the customer at priority. Google Analytics provides statistics and basic analytical tools for search engine optimization and marketing purposes. It tracks the performance of your websites carefully. Google Analytics acquires user data from each website visitor through the use of page tags. Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites.
2. PageSpeed Insights
PageSpeed Insights is a free SEO tool offered by Google to measure the performance of a page, on mobile and computer. The data collected is accompanied by advice on how to improve the page. These improvements can help reduce page load times and also reduce your bounce rate, both of which are important factors for your website’s SEO. PageSpeed Insights is a free-to-use tool by google that provides you a lot of insight and performance suggestions for improving the page load time. PageSpeed Insights analyzes the content of a web page and then generates suggestions to make that page faster. This is done by taking into account many different reports and analyses using Google Lighthouse.
A good SEO strategy is essential for enhancing the appearance and positioning of web pages in organic results.
Some of the important SEO strategies that one should implement are compiled below:
1. Create a list of keywords
Keyword research is the foremost task of any legit SEO strategy. Start typing a keyword into google’s search engine and it will display a list of suggestions. These suggestions are proven great keywords for SEO as they penetrate directly from Google. Another important factor to keep in mind is that longer keywords tend to be less competitive than “short tail” terms. Though long tails have relatively low search volume levels, yet they are easier to rank for.
2. Write high-quality content
After searching for possible keywords the next step is to write high-quality content. You are required to create engaging content that is valuable to your market. You might be wondering what is valuable content? Valuable content includes content that answers all the possible queries of the customer, provides them with the insights they can use and educates them so they can be better at what they do.
3. Use Keywords in your Website Page URLs.
Don’t overlook your page URLs as they are important for your SEO. This is the phase where your keyword research comes in handy. Implement the possible keywords in your content or web page URLs to widen its reach to the maximum audience. There are quick and easy ways to check search ranking. You can use either Google Adwords keyword planner or Google trends.
4. Focus on page titles
It is difficult to draft engaging and interesting titles for your web pages. Make sure that they catch the attention of your targeted audience. If you fail to do so no one will read your content. Once you choose the nailed, shortened title backed with strong words you have completed your half journey. While creating these attention-catching headlines make sure that your keyword takes place in the headline or the title of the content.
5. Review every page to incorporate additional keyword
After creating high-quality content that is needed by your target market and after having attention-catching headlines to encourage them to read further, look back and review everything you wrote. Look for the additional places where keywords can be placed. Incorporating additional keywords enhances your SEO ranking and draws more traffic to your site.
6. Improve user experience
Good user experience is becoming more and more important in strong SEO rankings. To make sure that you survive the competition and rank best, you are required to pay more attention to user experience. Using corrective methods and with the help of trained web developers, you can assess the performance of your website by ensuring that it is easy and intuitive to navigate and that each link works and takes your visitors to the next bit of information they are searching for.
Hire an expert
If you can afford to have an expert, then it is wise to hire an SEO expert to ensure that your site is truly optimized. An SEO consultant can audit your site and analyze its performance against your important keywords. They will offer you a refined list of actionable items to help you to take your site to the next level. You are not required to be an SEO wizard to ensure that your website is well positioned for organic engine traffic. Your basic ability is more than enough to make your site populated with quality traffic.
We Saffron Chariot Technologies, are the best SEO company in Chandigarh offering the best SEO services in Chandigarh. We design vital components for your business i.e. meta descriptions, headings, links, content, images, videos, originality of content, etc.
As one of the leading creative SEO companies in Chandigarh offering the best SEO services in Chandigarh, we make sure your website gets a good ranking in search engines like Google, Bing, Baidu, etc. Our approach to SEO is completely free of black hat SEO techniques or other spammy methods.
We also offer white label SEO services for digital marketing agencies, SEO companies, or web design agencies who want to add SEO to their service offering without hiring additional staff. When you choose to work with us, you get a truly reliable SEO partner, who is known for its top-notch SEO services in Chandigarh. That’s what makes us the best SEO company in Chandigarh.
DIGITAL MARKETING
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Types of Digital Marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media. The examples are as follows:-
1. Search Engine Optimization or SEO
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. Balance defines it as “the art and science of making web pages attractive to search engines.”
The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. The strategic use of the factors makes SEO a science, but the unpredictability involved makes it an art.
2. Content Marketing
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience. The goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.
3. Social Media Marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience.
5. Affiliate Marketing
Affiliate marketing lets someone make money by promoting another person’s business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case. It works using a revenue sharing model. If you’re the affiliate, you get a commission every time someone purchases the item that you promote. If you’re the merchant, you pay the affiliate for every sale they help you make.
6. Native Advertising
Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising. Native advertising was created in reaction to the cynicism of today’s consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.
7. E-mail Marketing
The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.
Benefits of Digital Marketing
Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits.
1. Abroad Geographic Reach
When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business’s market reach.
2. Cost Efficiency
Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.
3. Easier Personalization
Digital marketing allows you to gather customer data in a way that offline marketing can’t. Data collected digitally tends to be much more precise and specific.
4. More Connection with Customers
Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.
5. Easy and Convenient Conversion
Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad. With digital marketing, they can click a link or save a blog post and move along the sales funnel right away. They might not make a purchase immediately, but they’ll stay connected with you and give you a chance to interact with them further.
Digital Marketing creates Growth
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.
Frequently Asked Questions:-
1. What is the main purpose of social media marketing?
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.
2. What is the difference between digital marketing and digital advertising?
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.
3. What is local SEO?
As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.
4. What is UI?
UI stands for the user interface. This refers to anything that the user sees and interacts with on a digital platform.
5. What is UX?
UX stands for user experience. It refers to how a user feels while interacting with the interface. You always want the user to enjoy the experience on your site.
6. What is marketing automation?
Market automation is the process of using technology or software to automate repetitive marketing tasks across multiple channels. Rather than manually controlling campaigns, brands can use automation services to successfully plan, manage, and measure efforts on social media, email, text, and website.
7. How can I post links on Instagram?
If your business account has over 10,000 followers, the best way to share links is through the swipe up feature on your story. If you do not have 10,000 followers, small businesses can easily add links to your profile bio, include links in your captions, and create shoppable posts or stories.
8. What hashtags should I use?
While there is no right number of hashtags, standards best practices recommends using an average of 11 hashtags on each social media post for ultimate reach and growth. Always use hashtags that fit your brand, message, community, and industry. Branded hashtags are great for specific products, services, and campaigns.
9. What is conversion optimization?
Conversion optimization is the process of increasing the number of website visitors that convert into active customers. By improving your website’s user experience, users are more likely to complete the desired action on the page, whether that is signing up for emails or completing a transaction.
10. What is content creation
Content creation involves generating topic ideas and creating written or visual content around those ideas in the form of a list, email, blog, video, infographic, or ebook.
11. Why should you hire a digital marketing company?
There are a number of reasons to hire a professional digital marketing company. First of all they are experts at what they do and their digital marketing services will include a lot more than what you know. Some of the key reasons are:
- Expert assistance
- Better digital marketing tools
- Cost effective
- Scalable services with measurable results
- Better outreach and results
- Increased Return on investment
12. How to choose the right digital marketing company?
Choosing a digital marketing company is not an easy job to do, but we are here to help you with some basic points to check before hiring a digital marketing company.
The right digital marketing company must come up with new and creative marketing ideas to stay ahead of the competition and provide you quality services that make your business stand out.
Being passionate about what they do, Saffron Chariot Technologies is the leading digital marketing company in Chandigarh. They have successfully served a number of clients in and outside India.
Need Of A Pay Per Click (PPC) Lead Generation Strategy
PPC Lead Generation Strategy.
PPC Lead Generation Strategy. In the modern era of business, there is an urgent need to search for newer clients and develop to retain them.
When it is about doing digitally, the most convenient way is to attract them towards your webpage with the assistance of creatively placed ads. That’s the stage where PPC comes into existence. PPC, popularly known as pay-per-click is an efficient advertising program correlated with top search engines. Google and Bing operate on this PPC where advertisers pay a fee to an organization if the viewers view their advertisement on the website of the organization. Precisely, an advertiser buys the viewers to your website, enhancing their chances of drawing traffic to their website.
PPC marketing programs are also called Google Adwords, Search Engine Marketing, and Google ads but they all stand for the same. This blog by Saffron Chariot Technologies, the best digital marketing and website designing company in Chandigarh, will educate regarding the PPC Lead generation strategy and its important role to play in the business world.
Numerous businesses required a large customer base for their brand as their current ones are not sufficient to boost their growth. That’s the reason why PPC lead generation plays an important role in any kind of business. It is popularized through the years and is found to be equally vital as SEO. One of the most generalized forms of PPC marketing is search engine marketing. It allows companies to bid for their brand for ad placement in specific search engines’ links. The ads will be visualized when a visitor enters keywords relevant to what companies have to offer.
Strategies For PPC lead Generation
Having a proper PPC lead generation strategy is one of the most important aspects for your business. This PPC lead generation strategy will help you in getting clarity on what you need to do to achieve your goal. Some of the most fruitful PPC Lead Generation strategies are stated below:
1. Organize Proper Tracking
Data is one of the prime requirements of any company looking for a great PPC lead generation strategy. Knowing where you are investing and how successful you are, serve you better only in the long run. Using data you can undertake informed changes that can enhance your overall campaign.
Organizing tracking models benefits you in multiple ways. Some of the considerable tracking models are given below:
- UTM Tracking
- Dynamic Number Insertion(DNI)
- Conversion Tracking
Employing these tracking models accompanied by strong CRM will help you to develop suitable connections between your eventual purchases and campaigns.
2. Mark The Keywords With Purchase Intent
One of the key PPC lead generation strategies is to explore the targeted keywords that users will be searching. If you are good at building SEO then you can pick out some keywords from this element of marketing. If this is going to be your first experience, then you have to consider these words. For instance, if you are selling a particular web design in Canada, an audience searching for web designers in Canada is a key phrase where you are required to show up. By displaying there first, will enhance your chances of that user visiting you. You will require numerous variants to attract your audience but make sure to consider ones with higher buying intent.
3. Draft Attractive Headlines
After exploring the required keywords according to the PPC lead generation strategy formulated by you, it’s time to draft an eye-catching headline for your ad. The headline must contain vital information that lures a potential customer and persuades them to become a lead. This may include your brand name, pricing, location, and other factors. You must not forget to include the keywords you are aiming for in the headline. In most web pages, the exact text that a visitor searches appears bolded in the result section, thereby making your ad stick out more. It displays to the user that your page contains information that is relevant to their needs. You can also create an attractive headline to promote your business in addition to the other ideas.
4. Use Suitable Calls To Action
Calls to action are the essential part of PPC lead generation strategy that influences the potential users to do something. They can be noticed in traditional advertising such as television, newspaper ads in the form of “come visit us today” or “call now”! However, those are not the same as PPC calls to action. Calls to action are helpful as they educate the users about ‘what to do’ when they come across your advertisement. While it may seem obvious to click, telling them to do it enhances the possibility of getting a new lead.
Under PPC lead generation strategy, Calls to action such as “call for more”, “swipe for more”, “sign up now”, “get more info”, and similar ideas are the best ways to influence new leads. It also offers them a short preview of what the users expect in your conversion process. “Sign Up” may carry a longer conversion process as it includes contact details, names, addresses, and other important personal details. “Call Now” informs the user that interaction over a phone call would be better. “Get more information” promises to answer peoples’ additional questions. Calls to action are preferred the most to get the best results.
5. Use Negative Keywords
Keywords are the vital element that thrives your PPC marketing forward. While it is obvious to think that negative keywords are counterintuitive, you need to consider them also as it enables you to exclude these so that you don’t waste your currency on clicks that are not relevant. Excluding words like cheap and free are also advised as they have an enormous impact on how successful your PPC marketing strategy is!
6. Assemble Compelling Offers
The Content you offer is the key element of PPC marketing that often gets missed. If your ad is not compelling and is not worthy to your leads, then they will not click the ad or do not visit your site. Make sure that you offer them what they are looking for. This will help in getting more leads within a short period.
7. Place Your Form In The Ad
Using PPC marketing on Social networking sites like Facebook and Linkedin enables you to include a form in the ad itself. This allows you to transform your customer, even without them leaving the advert itself. What is good with Linkedin is that it automatically fills in the known information that leads to great conversion rates as the audience does not find it time-consuming.
8. Get Particular In Your Campaigns And Ad Groups
As we know PPC marketing enables you to limit who can view your advertisements, or who can visit the website. If you are a recognized brand having multiple customers, then you need to prioritize your audience. Targeting groups is a choice used by multiple businesses to attract leads who may have the same buying patterns. You may create the Ad groups or campaigns like the following-
- Brand/competitors
- Product/Service
- Geographic Location
- Target Industry
9. Organize Ad Extensions
Ad Extensions are a fruitful addition to the pay-per-click that allows customers to explore different information or undertake numerous actions than they generally would. Some ad extensions provide information like your company’s name, address, contact details, and customer reviews. This type of extension is better when you aim to offer someone as many details as possible so that they can memorize all the details about your company.
Other extensions allow you to put form fields on your advertisement, thereby helping you to get the lead details without wanting them to click on your site. These are a perfect choice to get email addresses, zip codes, or other data from leads. This will help them to process conversion rates early. At times, when the user visits your site, you can automatically fill the data into forms so that the user doesn’t have much work left to do.
10. Test And Analyse
Engagement in different businesses led to the emergence of a need to test your PPC marketing strategies over different periods to check whether they are attracting people you are looking for or not. Some people believe that they copy a competitor, but that’s not true. While testing your ad campaign you can explore the following fields:
- Images
- Headlines
- Keywords
- Offers
- Extensions
- Scheduling
This is not a substantial list but includes all the key factors that need to be considered for a great PPC lead generation strategy. One notable point about keywords is that when some keywords are outperforming others you need to prioritize them while building an SEO campaign.
Benefits of PPC Lead Generation Strategy
Owing to the rapid increase of competition, there is an urgent need for PPC lead generation strategy, which comes with numerous benefits of PPC marketing given below:
1. Attracting Viewers looking For Your Content
It is one of the efficient ways to attract the right type of customers to your site. While developing an advertisement you are also required to choose wisely the appropriate website on which you post these ads, which makes strategizing important. When you post your ad on a site that possesses similar attributes to your brand, it helps to attract their viewers as well, and they have the utmost inclination towards interacting with your site. The only thing to be taken care of is that you have to make sure that your advertisement explains well to grab their attention.
2. Aids In Generating Keyword Rankings And Site Traffic
PPC marketing enhances your keywords rankings along with site traffic. Through PPC, you are posting your ads on websites that contain higher traffic than yours. This results in more viewers and more chances of your advertisement being clicked on. The more viewers, the higher will be the keyword ranking. Better keyword ranking will provide your ad the chance of staying relevant. Therefore, always choose the correct website to boost your rankings.
3. Customise Your Messages As Per Visitors Need
PPC marketing helps to get details of all the people who viewed your ads. This will help you to know about the keywords that brought them to your website. Accordingly, you can design your ads and their messages. As we know, customers’ needs are changeable, you need to be well prepared to adapt to changes and optimize your PPC as per their requirements.
4. Track Return On Investment (ROI) For Every Single Penny
One of the important reasons organizations are making more investment in digital marketing is that it gives them practical insights. Every single penny they invest is returned with exact statistical figures, which are useful for them. Using the great technologies and tools, you can easily keep an eye on the performance of your campaigns concerning the leads purchased with the money spent on them.
5. Develop Your Database Leads And Advertise Them
After completing the hard part i.e. generating leads, you would be able to attract more viewers to your site. The only thing left is to think of creative ways to engage them and advertise your product more efficiently. The working shifts from brand recognition to brand loyalty, and your way of doing it closes all the loopholes on your PPC exercises of developing a lead from scratch.
6. Bid On Several Phases Of The Funnel
The PPC marketing offers you the benefit of bidding on varied phases of the marketing funnel. Based on the specific section of the funnel you would like to focus on, you can create ads. This implies more relevant ads, which equalize to a better comprehension of where your customer stands in the funnel. You can continuously edit and customize your advertisement at each phase, enhancing the possibility of a purchase.
The PPC marketing and PPC lead Generation Strategy made by Saffron Chariot Technologies can help your business in many ways. We