Latest Trends In Digital Marketing In 2022-23
With each year passing year, we witness new and unexpected digital trends that lay the foundations for the future of marketing making it tricky to keep up with these trends in this dynamic industry of digital marketing. On top of that, there are many more working parts to a successful digital marketing strategy or campaign so it becomes a real challenge to keep up with every aspect.
After the Covid-19 pandemic struck, the digital marketing function started growing at a rapid rate. All the companies started working on the digital platform as consumers went online to research, review, and purchase. With such a big boost in the past 2-3 years, the digital marketing trends in 2022-23 are all set to be some of the most groundbreaking trends to date.
To help you work ahead of the digital marketing curve, we’ve broken down the key digital marketing trends to be aware of in 2022-23.
Social Media eCommerce:
With the seamless growth of social media, the has been super easy to find a product or service through social media. During the Covid-19 pandemic, brands flocked to the largest social media platforms like Instagram, YouTube, and TikTok to offer their products to customers online. It’s no surprise then to see that social media eCommerce is expected to reach more than one lakh crores globally by 2025 which is three times faster than traditional eCommerce. Gen Z and Millennials are predicted to be the biggest spenders contributing as much as 62% of the global social commerce revenue by 2025.
Digital Marketing in 2022-23 is set to see the experience of social media shopping evolve as these platforms work behind the scenes to enable customer payments without leaving the social media apps, thus creating a smooth customer experience.
The key for brands to driving engagement is presenting their shop windows on the growing social media platforms like Instagram. It’s no longer enough for brands to rely on one great image. In this case, hiring the best digital marketing company in India which will help you through the marketing process. Saffron Chariot Technologies is the best digital marketing company in Chandigarh and all over India is the best choice to help you with this. Our marketing experts follow multiple marketing ways while using keyword-rich descriptions.
Setting Foot In The Metaverse
Metaverse is simply a network of virtual worlds in 3D that people can connect through Augmented Reality (AR) and Virtual Reality (VR). Many well-established gaming platforms are already on this bandwagon such as Roblox, Pokemon, Fortnite, and many more. The metaverse is a very new channel for digital marketing, but recent campaigns have seen brands embrace its immersive nature to advertise. It is a great way to raise brand awareness amongst younger consumers.
Even though the concept of metaverse has been existing for a number of years, it has started catching attention in recent times. The key attention to metaverse marketing is introduced by the business giant Facebook when it changed its parent company’s name to Meta in October 2021.
“The metaverse is the next frontier in connecting people, just like social networking was when we got started. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards,” says Facebook’s CEO, Mark Zuckerberg.
You too can step foot in the metaverse madness with Saffron Chariot Technologies, the best digital marketing company in Chandigarh and all over India.
Artificial Intelligence (AI)
In recent times, advancements in Artificial intelligence (AI) have prompted more intuitive reporting, automating general marketing tasks like monitoring site traffic and boosting search engine optimization for organic reach. Yet rather than purely focusing on what we previously acquired from AI, now is the right time to plan ahead and what it means for digital marketing.
As AI innovation propels so do its capacities, moving from mechanized undertakings and missions to having the option to foresee what clients are probably going to need straightaway. Artificial Intelligence has the ability to investigate more information, more efficiently than we do as people.
Utilizing AI to anticipate your client’s next course of action implies you can target them with the exact product and service they need, right when they need it. This sort of targeting prompts high lead conversion rates and the feeling that you understand your clients and their requirements without overpowering them with irrelevant targeting. With the support of the best digital marketing company in Chandigarh, we help your brand to stay ahead of the curve but outshine its customers.
NFTs (Non-Fungible Token)
To start with the topic firstly let’s start with what actually is NFT. Basically, a non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. The different types of NFT data units may be associated with digital files such as photos, videos, audio, or something else. But the thing to wonder is how are NFTs infiltrating the marketing sector as a digital marketing trend? A huge part of the metaverse, brands are basically using NFTs to link the brand owners to the general communities or be used as a digital badge.
The focus with NFTs is to think about how to sell the brand beyond products and services, and potentially the brand itself and the ethos it carries.
Crypto-Driven Digital Marketing:
With crypto penetrating various business niches from healthcare to algorithmic trading and proving its utility, digital marketing is now making moves to adapt itself to the crypto world. Although just a small amount of companies are committed to accepting crypto tokens in consumer transactions but over the next few years, cryptocurrency will contribute greatly to transforming digital marketing.
Cryptocurrency will reduce the number of parties involved in a general advertising campaign. With the intro0duction of crypto, the future of digital marketing limits the interacting parties to three groups: the consumers (you), advertisers, and the blockchain supporting the transactions between the consumer and advertiser.
With bigger social platforms like Twitter taking steps to integrate cryptocurrency payments, and a rising trend for display tools that showcase in-app NFT purchases, now is the time to consider how your brand can jump on the bandwagon. Facebook is already promoting the use of NFT display options and avatars and we expect to see more and more companies taking a step in this direction.
With crypto, it will be easier to locate ads for goods and services of interest using keywords and phrases when the ads are on the blockchain and the consumers who engage with ads on the blockchain will have a higher conversion rate than those being forced to view the ads.
With all these next big trends emerging in the field of digital marketing in 2022-23, it is a great time to jump on this bandwagon and give your business an edge over its competitors. So what are you waiting for, get ready to hop on these trends with Saffron Chariot Technologies, the best digital marketing company in Chandigarh and India.
DIGITAL MARKETING
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Types of Digital Marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media. The examples are as follows:-
1. Search Engine Optimization or SEO
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. Balance defines it as “the art and science of making web pages attractive to search engines.”
The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. The strategic use of the factors makes SEO a science, but the unpredictability involved makes it an art.
2. Content Marketing
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience. The goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.
3. Social Media Marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience.
5. Affiliate Marketing
Affiliate marketing lets someone make money by promoting another person’s business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case. It works using a revenue sharing model. If you’re the affiliate, you get a commission every time someone purchases the item that you promote. If you’re the merchant, you pay the affiliate for every sale they help you make.
6. Native Advertising
Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising. Native advertising was created in reaction to the cynicism of today’s consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.
7. E-mail Marketing
The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.
Benefits of Digital Marketing
Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits.
1. Abroad Geographic Reach
When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business’s market reach.
2. Cost Efficiency
Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.
3. Easier Personalization
Digital marketing allows you to gather customer data in a way that offline marketing can’t. Data collected digitally tends to be much more precise and specific.
4. More Connection with Customers
Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.
5. Easy and Convenient Conversion
Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad. With digital marketing, they can click a link or save a blog post and move along the sales funnel right away. They might not make a purchase immediately, but they’ll stay connected with you and give you a chance to interact with them further.
Digital Marketing creates Growth
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.
Frequently Asked Questions:-
1. What is the main purpose of social media marketing?
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.
2. What is the difference between digital marketing and digital advertising?
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.
3. What is local SEO?
As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.
4. What is UI?
UI stands for the user interface. This refers to anything that the user sees and interacts with on a digital platform.
5. What is UX?
UX stands for user experience. It refers to how a user feels while interacting with the interface. You always want the user to enjoy the experience on your site.
6. What is marketing automation?
Market automation is the process of using technology or software to automate repetitive marketing tasks across multiple channels. Rather than manually controlling campaigns, brands can use automation services to successfully plan, manage, and measure efforts on social media, email, text, and website.
7. How can I post links on Instagram?
If your business account has over 10,000 followers, the best way to share links is through the swipe up feature on your story. If you do not have 10,000 followers, small businesses can easily add links to your profile bio, include links in your captions, and create shoppable posts or stories.
8. What hashtags should I use?
While there is no right number of hashtags, standards best practices recommends using an average of 11 hashtags on each social media post for ultimate reach and growth. Always use hashtags that fit your brand, message, community, and industry. Branded hashtags are great for specific products, services, and campaigns.
9. What is conversion optimization?
Conversion optimization is the process of increasing the number of website visitors that convert into active customers. By improving your website’s user experience, users are more likely to complete the desired action on the page, whether that is signing up for emails or completing a transaction.
10. What is content creation
Content creation involves generating topic ideas and creating written or visual content around those ideas in the form of a list, email, blog, video, infographic, or ebook.
11. Why should you hire a digital marketing company?
There are a number of reasons to hire a professional digital marketing company. First of all they are experts at what they do and their digital marketing services will include a lot more than what you know. Some of the key reasons are:
- Expert assistance
- Better digital marketing tools
- Cost effective
- Scalable services with measurable results
- Better outreach and results
- Increased Return on investment
12. How to choose the right digital marketing company?
Choosing a digital marketing company is not an easy job to do, but we are here to help you with some basic points to check before hiring a digital marketing company.
The right digital marketing company must come up with new and creative marketing ideas to stay ahead of the competition and provide you quality services that make your business stand out.
Being passionate about what they do, Saffron Chariot Technologies is the leading digital marketing company in Chandigarh. They have successfully served a number of clients in and outside India.
The Scope Of Digital Marketing
Let us start this very interesting topic, the scope of digital marketing, with a guessing game!
My first question to you would be
Guess the worth of the Indian internet industry by the year 2025.
We would not reveal the answer that easily. We believe that you all would be using a search engine if you want to look for such an answer, but do you know why We am starting with such an off-topic scenario?
Trust me this blog is exactly what you are searching for The Scope.
The Scope Of Digital Marketing
And you cannot benefit from digital marketing until you know the worth of it, which would be worth $160 Billion by 2025, yes that is your answer. Both of the scope and the question we asked you at first.
In an industry that is in a tremendous growth-centric state right now, would it not be easy for you to score a job with growth in such a sector?
Social media marketing, which is a major part of the digital marketing sector, has most of the jobs easily available. Digital marketing is such a vast, dynamic, and ever-evolving sector in which the scope lies on the internet, through the internet.
There are approximately 320 million users on Facebook who are from India. That makes India the largest user base of Facebook.
How is it in accordance with the scope?
Well, digital marketing is not just optimizing websites. It is also about analyzing the algorithm of social media platforms and developing your digital marketing strategy according to that.
India has a great scope of digital marketing because the youth influenced by the digitalization era lies here.
The scope of the digital marketing sector has grown. Let us observe how and why?
1. Covid-19
Covid-19, one of the major crises that the world has to go through every day has influenced everything.
From our mental health to the services being provided to us, from masks on our faces to fear in our hearts, everything and everyone evolved according to it. So has the digital marketing sector. With everything shutting off in real life, the internet took a toll on the lives of people.
Digitalization was realized the most at this point when actually nothing could work without online usage. Every company, brand, business, had to adopt digital marketing for the growth of their brand name. Even before Covid-19 hit globally, the developers were preferring to turn to digital marketing and social media marketing for they believe that it has a greater scope. However, when the crisis hit, everyone had to shift to digital marketing, as a necessity. We think we now know that whatever happens, happens for god, for the brand name rose from digital marketing. So definitely We
would suggest that digital marketing has a great scope in today’s market.
2. Targeting Audience
The most beneficial part of the digital marketing sector is that it targets its particular audience.
It becomes easy for the brand to recognize what kind of audience is liking their product. It helps them to target them and get more audience like that. Well if you ask me, targeting an audience is something that the brands are going to need always till they have their brand name existing.
Brands hire digital marketing enthusiasts who are analytical, can learn about the analyses of Facebook impressions, and can interpret the data between the lines. Digital marketing might seem like an easy job but it requires professionals. You can surely be one. For brands or businesses, digital marketing has revealed a whole new world. This has increased the scope of digital marketing.
3. Cost Effective
The scope of digital marketing is on a rise, the main secret behind it being, the cost-effective solutions it provides.
Well, digital marketing has many benefits for digital marketing enthusiasts, marketers, brands, and businesses. Cost-effective being one of them, stands out and tall.
While comparing digital marketing to traditional marketing might not appear good but the cost-effectiveness of the digital marketing strategies can only be analyzed that way.
Traditional marketing methods require a lot of professional people. Their method usually takes a lot more time, effort, and cost to produce efficient results.
On the other side, digital marketing is far less costly than traditional methods. Even though it does require some of the best SEO or digital marketing professionals. It requires less cost than the cost of billboards, creatives, posters, etc.
It is quite obvious now that which strategy has more scope and benefits following them. This is what is called the rising scope of digital marketing.
4.Webinars And Podcasts
A great way to see the scope of digital marketing is to see on which platforms is digital marketing applied. Typically, throughout.
The two unknown and unique platforms where the scope of digital marketing lies are webinars and podcasts.
You are mistaken if you think that anything on the internet works without digital marketing. From everything to everything, works ‘with the assistance of digital marketing ’. The webinars and even the podcast. Well, you would not have liked it if you made a podcast and nobody shared it. Selling or promoting your podcast on digital platforms is also digital marketing. But why would you consider podcasts in the category of digital marketing?
Because you would be making it to share your knowledge with your audience. Henceforth, podcasts are also a part of digital marketing.
Coming onto webinars, webinars are organized by an organization over an online platform to broadcast the knowledge of a particular topic to some selected individuals. Therefore, it is again an aspect of digital marketing.
It is quite clear that these unique and unknown ways also enhance the scope of digital marketing.
5. Paid Searches And Organic Searches
The essential feature of digital marketing is that you can choose your way of marketing, either paid searches or organic searches.
Where paid searches are easy to get, it costs you a fortune. On the other side of the paid searches lie, organic searches, which are hard to get optimized on the search engine(Google). Organic searches in digital marketing require a lot of time and effort from an SEO professional.
To get a higher reach, people usually trust organic searches more(psychologically speaking). But a brand can use either of them to increase their website’s optimization. Both these methods are a part of digital marketing which increases the scope of digital marketing more. It eventually covers more aspects than any other marketing method.
In conclusion, the scope of digital marketing is surely going to increase in the coming years. This decade would be marked by the epitome of digital marketing which can be seen on the screens we usually carry. The researches, facts, and content created in the above blog, proves that digital marketing has more scope and opportunities in the coming years.
Digital Marketing Vs. Traditional Marketing
Digital Marketing Vs. Traditional Marketing
Marketing is a way in which companies, businesses, brands present their products, brands, and services. The whole process from creating a product to selling the product is covered under the title of marketing.
Marketing is like a divergent road, of which digital marketing and traditional marketing are the two paths on which a company can start its journey of building a brand or product. At some point, these two divergent marketing strategies might meet in future projects.
Well, now we know that there are two paths. Let us get to know more about both these paths.
Digital Marketing: Digitally selling of products, by brands, companies, and businesses is called digital marketing. Digital marketing is ever-evolving. Google receives more than 77,000 searches every second. This makes it about 2 trillion searches a year. It makes the digital marketing sector much more dynamic than traditional marketing. WordPress users produce about 70 million posts and 77 million comments each year.
Traditional Marketing: This type of marketing strategy reaches the audience in an offline mode through prints, broadcasts, telemarketing, or direct mail to engage with their traffic. In the U.S. traditional marketing has continuously shown -0.2% growth in 2021.
Now that we are quite clear with both the marketing terms, it would be uncomplicated to differentiate between both of them.
We are first going to list down the advantages of both traditional marketing and digital marketing, and then we are going to put down the disadvantages of both marketing strategies.
Advantages Of Traditional Marketing
1. Credible
Most of the researchers have found out that psychologically traditional marketing appears more credible and trustworthy to people purchasing their product. The traditional type of marketing directly has an impact on the consumers. It looks more reliable because it has the power to connect with the audience is present. While it might not be possible for digital marketing to do so, traditional marketing makes it easy for consumers to trust your brand, company, or business.
2. Quality Content
Traditional marketing has one of the most essential assets which is controlling the quality of content. Traditional marketing ensures that the content that reaches the audience is of superb quality. While digital marketing is more about consistently posting the content and fitting the keywords into it, the quality of content decreases drastically on digital marketing. This is the advantage of traditional marketing over digital marketing. Content marketing should always be qualitative and then anything else. Because content is king.
3.Reach To The Local Audience
Traditional marketing methods are the easiest way to reach the local audience or customers. One reason is that traditional marketing strategies create a more ground-level trust with the audience. Another reason being it is very effortlessly accessible to the local audience. These are the main reasons why traditional marketing methods like billboards, distributing pamphlets, sticking posters on the walls, etc. correlate more to the local audience and customers
Advantages Of Digital Marketing
1. Worldly Available
The most essential advantage of digital marketing is that it is globally available. Social media marketing is such a powerful tool to reach potential leads. Your brand, business, the company can easily influence the audience all around the world. How easy and non-tedious work is it, to sit on a couch, without sticking posters on the walls on harsh weather days, and still reaching a more influential, powerful, and global audience.
2. Cost-Effective
There is very little cost inculcated on digital marketing tools or strategies. While a lot of physical and mental resources are required by traditional marketing methods and tools. Traditional marketing demands a lot of effort, cost, and time. Digital marketing strategies can easily influence customers or potential leads all over the world with the help of SEO professionals. Such a cost-effective method is easily available these days. There exist hundreds of thousands of digital marketing agencies. You just need to choose the right one for you.
3. Traceable Results
The analytical advantage of digital marketing is how it enables you to trace and track the impressions that your posts have made, the impression it leaves on people, from where do the majority of the audience comes from, and how to make the potential leads your actually consumers. Why wouldn’t a company use such a tool which would prove itself to be immensely influential?
The main difference is that in traditional marketing methods, you do not get to know the reach and the impact of your advertisements.
Hopping on to the disadvantages of both the methods of marketing, let us get right into it, shall we?
Disadvantage Of Traditional Marketing
1. Increase In Cost, Time, And Effort
Traditional marketing methods require a lot of hard work, effort, cost, and time to make the advertisements or the marketing strategy. It needs a lot of physical and mental presence in the whole process from the start to the end of product marketing. It might look like fun but with all the billboard costing, your health suffering while standing in harsh weather selling those pamphlets, it requires a lot of what might seem like little.
2. Gradual Loss Of Audience
Traditional marketing is gradually seeing the loss of audience as it no longer prevails in the market. Most of the consumers are moving towards digital ways of marketing. Eventually, traditional marketing methods are no longer that prevalent in the markets.
Disadvantage Of Digital Marketing
1. Transparent Reviews
On one hand, it might appear very appealing to the eyes, seeing all the wondrous comments on your website or social media platforms like Facebook, Instagram, Linked In, Pinterest. While also showing the negative reviews about your company or brand might not prove really helpful. As it might ruin your reputation in front of your audience and potential leads. The main disadvantage which this marketing strategy carries is that of the security of the data of the people who are making an impression on the website.
2. Requires Professionals
This field of marketing is advantageous only when you have professionals working in the SEO aspect. If not, trust me to optimize your content, you would eventually need a digital marketing professional. Also, SEO takes many months, or almost a year to show exceptional results.
In conclusion, both digital marketing and traditional marketing have their own advantages and disadvantages. It so can happen that the advantages of digital marketing may be the disadvantages of traditional marketing and vice versa. The most essential essence of these marketing features is just one common factor that binds both. They both directly or indirectly provide information, promote content, keeps the consumers up-to-date, and in their own ways are reliable as well.
Impact Of Covid-19 On Advertising Industry In India
“Mera pizza ghar aaya, oh raam ji”
“Tu cheese badi hai mast mast!”
“Mere Karan Arjun khayenge”
Wait! We have seen these creative advertisements somewhere, haven’t we?
Yes! Definitely, who can forget the bold white letters on the bloody-red template?
It is their USP. Well if you still have no clue what we are talking about, then today, go ahead and order your favourite food from India’s topmost food delivery application.
Not kidding about the creatives which Zomato produces for its advertisement strategy. But how come the advertising industry has this much scope?
Like every other online existing industry(digital marketing industry, automobile industry, social media marketing industry) , the advertising industry plays an essential and pivotal role in maintaining the existence of brands online.
Since the onset of the major crises(Covid-19) that hit the world in 2020, almost every brand, company, business, etc. started maintaining their brand image and brand name on the internet.
While it put a brutal halt on offline activities, the internet began to rose and then there was no coming back.
There is a definite thumb rule in the advertising industry. It is such that the ad spend follows the rise or decline in the Gross Domestic Product(GDP).
The impact of the Covid-19 crisis on the advertising industry in India has been really remarkable. Well, the how and why of this particular statement would be answered shortly.
You must be thinking that if we had to share our knowledge of the impact of coronavirus on the advertising industry in India, then why did we start off with Zomato’s ‘cheesy’ advertisements. That was because the kind of advertisement strategy Zomato has chosen is ultimately proving to be worth every effort. It is to make you realize the importance of advertising and the kind of impact that Covid-19 had(has) on it.
Coronavirus Effect On Advertising Industry
1. Change In Consumer Behaviors
The major impact of the Covid-19 on the advertising industry has been the change in consumer behaviour after the whole lockdown period.
The change in consumer behaviour has made the advertising industry more impactful. People were dependent on social media and other platforms to look for everything, that they needed, and what they wanted to purchase. In this period, we think that those businesses, companies or brands, who used the advertising industry and strategies in their favour according to the customers, benefited the most. The increase in the consumption of media eventually resulted in the increase and consumption in ads as well. Coronavirus impacted the humans in a worse way and eventually, they were trapped in their own houses. Now, this trapping lead to the homecoming of the services, which were seen and bought online, with the assistance of advertisements.
2. Long Term Shift
The impact of coronavirus on the advertising industry does not have any short term impact.
It is the dynamic and ever-evolving phase in the advertising industry. The world would see a more profound impact of coronavirus on the advertising industry and the digital marketing industry in the coming years. Consumer behaviour has been transformed which is(will be) leading to a long term shift in the advertising industry. The advertising industry is alive only because there are consumers. There can be no supply without the stock. Henceforth advertisements are responsible for creating demand.
3. Adopted Behaviour Of E-Commerce
As there has been an increase in the consumption of media activities, the adopted behaviour of E-commerce by consumers is also pretty much on a rise.
Covid-19 has impacted the E-commerce market as well.
Ever since humans were caught and trapped in their houses, they most depended on the social media platforms like Facebook, Instagram, Whatsapp, Pinterest, etc. for their social interactions. The advertisements are also posted on various social media platforms, which therefore affected the consumer behaviour of purchasing as well.
Consumers would either see the advertisement on a platform or they would have known the existing E-commerce platform. While being trapped due to Covid-19, almost 99.78% of the population preferred to buy things from online stores. Be it groceries, food, medicines, books, clothes, and everything else.
4. Flexibility
The impact of Covid-19 on the advertising industry has been immense.
The businesses, brands, companies have adjusted and compromised themselves according to the critical situations.
This is the main reason why the digital marketing industry is very flexible and is preferred over the other marketing methods. Well advertising, be it traditional or digital, has always impacted consumers. The situation now is such that the safe way to advertise your brand is to do it digitally. In today’s time, most companies have established themselves digitally. The graph of digital marketing is rising. It is predicted and expected to rise in the near future as well.
5. Video Connect
The immensely prolific video creating channels like YouTube, television, Instagram Reels, connect the most to the users.
The reason why most of the advertisements which make an impact is the videos connect to whole another level. If you really want to create an impact on the psychology of the consumers, you need to relate, connect and understand them wholly. For doing so, videos, short videos, explanatory videos, paid partnership advertisements are really proving to be essential.
Since the lockdown happened because of Covid-19, the concentration of people have really decreased. Social media platforms like Instagram, since it understood the psychology of the consumers, launched 15 seconds reel strategy.
6. Education Frontier
You will be shocked to hear the statistics of digital marketing after coronavirus hit the globe.
From a student’s point of view, it becomes really important to decide their career based on the current requirements and the demands of the humans. The search volume per month for ‘digital marketing courses’, in May 2019 was approximate 60,500. This number reached 90,500 in May 2020, which was the peak of the pandemic. The massive growth of 49.5% was seen last year in comparison to 2019. No matter what career students choose, this is one such career that for now has a great scope for students to grow.
Well, at last, there is always more scope of the industries dealing with information technology. No matter how worse the situations were during the peak periods of coronavirus. The impact of Covid-19 on the advertising industry has been beneficial. It will continue to grow no matter what. The future is digitalization and so we believe that the digital marketing and advertising industry have just started their journey on this new path. While trust us when we say, they are the apex.