Importance Of Blogs In SEO
We would have heard these basic terms in marketing an infinite number of times.
Starting off this topic let us clear the basic terms used in this topic’s name, the importance of blogs in SEO.
What is a blog?
So a blog is a content specifically written for a website to increase traffic(in simpler terms, audience).
Coming off to the next basic term
What is SEO?
SEO, short for search engine optimization, is a fabulous strategy used by businesses, brands, people, etc., to optimize their content following the most used search engine in their country(suppose Google in India)
So here lies the question
Why Are Blogs So Important For SEO?
Well, I’ll start by giving you a short introduction to the relation between SEO and blog content writing. Just imagine SEO as the head organizer of a theatre play. Now as you might have an idea that a head organizer has everyone, from the crew, cast, to directors and writers, working under them. That is what SEO is like, a head organizer, which has the sole responsibility to look after the whole team, which is the content of blogs, images, website development. The success of the website(think of this as the play) will depend on the content and how the content uses basic SEO strategies(head organizer) to drive traffic(audience). That is what we are going to learn today.
More than about 1.3 million businesses, web publishers, benefit from Google ads solutions. About 75% of digital marketers use content marketing specifically for generating links. Let us get to know more about such an incredible instrument without spending a single penny.
1. Blogging With SEO
As of now, we know that blogging is the pivotal point of SEO. It is a great digital marketing strategy to drive traffic to your website. Blogs in the most basic sense are called content. Creating a blog post might sound like an easy task but trust us when we say there is more to blogging than just mindless writing. To position, your website on the search engine at a high position, as on the first or the second page, the businesses or the brands have to write relevant, searchable, and trending content. The most important tool to know what kind of content the audience wants, or what kind of content they are consuming, SEO is used. Once the SEO is applied, then the content of the blogs is framed according to that. Google pretty much changes its algorithm on an everyday basis, so it takes a lot of research to know which strategy to use.
2. User Experience
It is one critical factor that determines the content o your blog. You make the content for the user to share the knowledge that you have. Change your strategy. Provide the kind of content your targeted audience wants. Work according to them. Their experience is essential in the digital marketing strategy. The importance of SEO here plays a pivotal part. There is just so much need to pay attention to the content because the importance of blogs in digital marketing is immense. There is a meter by the name of Dwell Time that tells us how relevant is our content. The content of blogs needs the pinnacle of perfection.
3. Blogs Help Reach The Target Audience
Once you are familiar with the concept of social media algorithms, you can easily identify your target audience. As you know what your target audience is, you can easily create content revolving around them. If you use your social media platforms to link your website with them. You will get a lot of targeted audiences. It works both ways around. Once a blog is out and has relevant keywords, content, and uniqueness, rest assured because it is going to reach your targeted audience. But trust me ranking your website on a search engine like Google, takes about n number of efforts, hard work, and skills of SEO.
4. Benefits Your Social Media
Well it is both ways around. If you have an established website, then it will help you to grow your social media. If you have established a social media account it will eventually help you to drive more traffic to your website. If your Facebook posts are touching 17K impressions, then trust me your website is going to work. You just need to put the website’s link in the Facebook account as well as the posts you are going to post on it. While you can also put the Facebook account’s link on your website so that it becomes uncomplicated for the user to reach out to you by either of them. It has infinite benefits which can help you grow your brand’s website
5. Keyword Research:
Let me get straightforward on this point. Your content on blogs is nothing without the appropriate keyword research. But what are keywords?
Remember back in 12th standard when our teachers used to teach us about certain keywords which were essentially the heart and soul of an answer.
Yes! These keywords are just the same, with just a tinge of complications. You need to search the relevant and trending keywords and then you select a topic to write a blog on, based on those trending keywords. Keywords are also required to be in the content that you have to write.
You can easily find a keyword planner from Google Ads. If you do not want to get into the long process, you can easily get the keywords from Ubersuggest.
6. Ranking On Google
Well if you are thinking of making regular efforts on your blog posting, without having an ounce of knowledge of SEO or blog content writing. Then trust me you are going to go nowhere. Without the knowledge of blog content or SEO, your website would not touch the apex which you are wondering about. To rank your website on Google, the keywords, SEO strategy, and content should be up to date that is how you will be able to rank your website on a search engine. To know more you need to know about the algorithms of Google. This is the only thing that can make your digital marketing strategy work without compromising the quality of the content.
7. Answer The Questions Of The Customers
The credibility and reliability of your brand lie in your content of blogs. When you give your customers a chance to interact with you, then they would automatically know that you are reliable. Turn on the comment section of your website so that people can trust your brand and your website. The results would be wondrous.
8. Increase In Organic Searches
Since the beginning of the digital marketing era, there has been an increase in organic searches. The sponsored ads or the paid ads have not been providing trusted by the users. There has been evidence that shows that most of the users do not click on the paid ads on google. Rather, they click on the blogs underneath or the organic searches on the first and the second page.
Digital marketing and its incredible tools like SEO and blogging might be perceived as easy but there is just so much to gain knowledge from in this genre. Whenever you feel like you have the knowledge and you believe that you are Mr. know it all, trust me that time get to know about the changing trends of Google. It will be an eye-opener
How To Make Your Blog Rank Higher On Google
Blogging Techniques For Higher Ranking On Google
If you create blogs for a business website, you hope for it to appear on the very first page of Google. But oftentimes, beginners forget to use the right blogging techniques and struggle for a higher ranking on Google. Many of the blogging users online struggle with this problem, where the blogs are present but they fail to gain a higher ranking on search engine result pages. The activity of blogging requires so much time and money into creating content, that bloggers get discouraged when it doesn’t get any traction.
We have collected and compiled various blogging techniques that you can employ while writing makes your blog rank higher on Google:
1. Keyword Research
Keyword research is one of the most important elements of SEO for blogging. It is the very first thing that you should keep in mind while writing or blogging. Targeting the right keywords allows Google to mark your blog as an important result on the result page. When Google understands your content, it increases the possibility of your blog popping up when a user is searching for the same content. By decided your principal topic, you understand and cater to the user’s ‘intent’. There are several problem-specific websites that allow you to determine the right keywords for your blogs such as Google Keyword Planner, KeywordTool.io or SEO Book’s Keyword Tool.
2. Use Long-Tail Keywords
Long Tail Keywords are very intent specific. They are 3-4 phrase keywords and generally have low competition due to the specific search requirements of the user. When a user searches for a specific search phrase on Google, and your blog has the same phrase, it’ll surely rank higher on the results page! While blogging, you need to employ these keyword phrases at the right places, such as headings, sub-headings, descriptions. A blog writer can also employ sites such as quora for researching intent specific titles through their questions. For instance, ‘how to write a blog’, ‘the best laptops of 2021’.
3. Focus On Low Difficulty Keywords
To make your blog rank higher on Google, you must invest and focus on keywords with low competition but decent traffic volume. This allows your article to rank higher while also being efficient. To find the keyword difficulty, you can either make use of free tools available online, such as AdWords Keyword Tool or a premium tool, such as Ahrefs. This blogging technique also aids in higher ranking.
4. On-Page SEO
Investing keywords in the title and sub-heading allows it to be reader-friendly. Benefitting the rankings as well, due to Google’s method of prioritizing headlines. Reading friendly headings allow the user to navigate easily through the page. But a blogger needs to ensure that he doesn’t end up overstuffing keywords, for it can have a negative impact as well. A plugin like Yoast SEO can help you with this. The most important places where you can employ on-page SEO are-
- Title tag – The heading of a topic that will be explained.
- URL – Using keywords in the URL with the domain allows Google to rank your blog higher.
- Header tags (H2, H3, etc.) – Google has a specific way of prioritizing headings, and these have significant value after the title tag.
- Alt image tags and image captions – Alt text allows the search engine crawlers to mark your blog higher in ranking due to the extra amount of information that is provided.
- Throughout your content – This is the most valuable element that determines whether your blog is relevant to the user’s search intent or not.
5. Optimize Your Images To Drive More Traffic
Not many bloggers pay attention to this technique, but Google Image Search increases the site’s ranking significantly if you optimize your blog images correctly while blogging! Images fulfil the purpose of engaging the user’s eye as well as increase the blog ranking on Google as well.
The alt text is provided by the blogger, which allows the crawler to identify your blog’s content and marking its value. This allows Google to drive potential users to your blog and in turn, increase the blog’s traffic as well. An image of a graph can be described as a ‘graph depicting the increase in SEO ranking throughout the month’.
6. Improve Your Site’s Load Speed
Page loading speed is an important factor if you want to rank higher on Google than your competitors. You want to make sure your site’s loading speed isn’t slow to ensure a smooth user experience while blogging. There are various sites and plugins that allow you to determine this. WPRocket plugin on WordPress is a caching plugin that can help you to optimize your page’s loading speed while blogging. You can also make use of Google Pagespeed Insights to determine your loading speed and how to significantly optimize it.
7. Promote It On Social Media
Social Media has become an important part of everyone’s life. It is a valuable tool that bloggers definitely need to employ while advertising their blogging sites. Sharing your blog on social media can help it reach the people in which the same niche who would be interested in reading the same content. Social Networking provides an edge to bloggers, it allows easy shareability of the content over the web. Every day we see a significant influx of articles being shared around Instagram, Facebook, Quora, etc. which makes blogging a valuable element of social media.
8. Adding High-Quality Backlinks
Backlinks act as votes for ranking a blogging site on the search engine result pages (SERP). High-quality backlinks are important if you want to blog rank higher on Google. There are trillions of web-page on Google, and backlinks allow the crawler to signify your blog’s value by the number of backlinks it contains. The best way to ascertain is to use SEO tools like Ahrefs, SEMRush. All these tools allow you to make your blog rank higher on Google.
9. Make Your Blog Responsive
Google employs mobile-first indexing, which means it first checks the responsive nature of your mobile site even if the search is from a desktop device. That means you need to ensure your blogging site’s responsive value so that it ranks higher on Google. These are several responsive themes and development tools that you can employ for a faster response speed for a user while blogging.
10. Using Engaging Titles And Meta-Descriptions
CTR or click-through rate of a blog on the search engine results page is an important blog ranking factor that Google uses. In order for a higher CTR, as a blogger, you must make use of compelling and enticing titles that captivate a reader’s interest. If you use the right keywords, and captivating content you can make your blogging site rank higher on Google.
In Conclusion
the higher ranking factor depends upon various techniques that a blogger must employ while writing blogs. These range from making your content interesting, to using the right keyword strategy in your blog. Google’s site crawler needs to be kept in mind while making use of these techniques while blogging, as many of the factors for ranking higher depend upon it. Blogging requires a high level of effort and time and by employing correct strategies, a blog can rank higher and aid to a business’ growth online. These basic SEO and blog writing techniques can allow exponential growth in the ranking and outreach of a business. A balance while employing all these techniques can make a blog rank higher on Google, outranking the competitors.