PILLARS OF SUCCESSFUL SEO CAMPAIGN
Before we jump into the Pillars of a successful SEO campaign, let’s begin with a simple question: what is SEO?
SEO stands for ‘Search Engine Optimization,’ and it is the practice of obtaining traffic from search engines’ free, organic, editorial, or natural search results. Its goal is to boost your website’s ranking in search engine results pages. Remember that the higher up on the list your website is, the more people will see it.
SEO entails a wide range of tasks, including:
- Identifying suitable keywords with a high potential for search traffic
- Creating and optimizing high-quality, valuable content for search engines and people
- Relevant links from high-quality websites are included.
- Taking measurements of the outcomes
Nowadays, SEO is seen as a necessary marketing activity.
The main pillars that you will want to focus on to have a successful SEO campaign are:
1st Pillar Of A Successful SEO Campaign: Technical SEO
Technical SEO is concerned with Google’s capacity to crawl and interpret your website effectively. This part of SEO involves some simple activities that you may have heard about and handled yourself when building your websites, such as using the proper SEO keywords in your title tags and meta descriptions.
Technical SEO, on the other hand, goes considerably farther, encompassing issues such as website structure, internal linking, appropriate rendering, and indexability (thus the name). In a nutshell, technical SEO is what will assist you guarantee that your website, aside from the content itself, has all it needs to rank effectively on Google.
If you have a huge website, this becomes much more critical. Consider this: if your website contains hundreds or even thousands of pages, how can you be certain that Google is scanning each one? Plus, how can you ensure that when you add a new part to your website, Google crawls it quickly?
“If a site has fewer than a few thousand URLs, it will be crawled effectively most of the time,” Google says. For businesses with huge websites, such as e-commerce stores or social media platforms, this implies that technical SEO must be prioritized
2nd Pillar Of A Successful SEO Campaign: On-Site Content
In the realm of SEO, the expression “content is king” holds true. Your website may be well-organized, attractively designed, and technically sound in general, but is the content on each page optimized to rank high in Google’s search results, therefore increasing your online exposure for potential consumers who may become qualified leads? Because Google evaluates individual pages on your website rather than the complete site, you’ll want to make sure each one is optimized to outrank your electrician competition in Google’s search results.
This means that you should create a page for each service line you provide so that each page ranks well. So, rather than putting all of your lighting services on one page, split them up into several pages for better ranking across service lines. Your electricity services, for example, can be divided into the following categories:
- Installation of lighting
- Installation of a ceiling fan
- Replacement of a panel
- Wiring and rewiring are two different things.
- Installation of outlets
The list goes on and on!
Now, having each of these pages is fantastic, but you’ll also want to make sure that the material on each one is relevant to the page’s purpose and of excellent quality!
In addition to these various sorts of service pages, it’s a good idea to include electrician blog pieces, positive testimonials, and high-quality images/videos on your website. Including this sort of material will improve the number of people that visit your website.
3rd Pillar Of A Successful SEO Campaign: Link Building, Referring Domains, And Digital PR
The marketing activities that acquire one-way hyperlinks from other websites to your website are referred to as link building. The domains from which your backlinks originate are known as referring domains. Digital public relations (DPR) is a technique for increasing a brand’s online presence by cultivating connections with online content providers and journalists.
All three of these aspects of SEO have grown in importance, and it’s critical for a company owner to focus on obtaining high-quality connections from reputable and relevant websites, as well as referring domains and backlinks to their website.
When I talk about the kinds of links you should aim for, I use phrases like “authoritative,” “high-quality,” and “relevant.” This is because odd or obviously spammy link building might result in a Google penalty, which you should keep in mind at all times.
However, enhancing your link building, referring domains, and digital PR boils down to two things: demonstrating value and working toward being a thought leader in your field, and creating link-worthy material and online tools that anybody in your sector would find valuable.
Both of these tactics will boost people’s trust in you and what you have to say, increasing the likelihood that they will link to your material on their websites
4th Pillar Of A Successful SEO Campaign: Off-Site Authority
Off-Page Optimization is the practice of improving your site’s search engine results by engaging in activities that take place outside of it. Backlinks, which serve to create the site’s reputation, are a big part of it.
Using The Five Pillars Of A Successful SEO Campaign To Your Advantage
Every SEO campaign and choice you make (as well as every difficulty you face) will fall into one of these three categories, so when you’re attempting to enhance your strategy and figure out which path to go in, just refer back to the pillars and remember what your main aim is with each one.
Having a sound foundation of knowledge will make determining which step to go next a lot easier, whether you want to acquire more relevant links, focus on your brand image and reputation, or take your technical SEO efforts to a new level. You’ll quickly realize that SEO is easier than it appears at first glance.
With Saffron Chariot Technologies’ SEO strategies, you can rank your business website on Google.
A complete Guide to SEO Strategy
SEO (search engine optimization) is a set of practices designed for upgrading the quality and quantity of website traffic of web pages in organic search results. SEO focuses on unpaid traffic rather than paid traffic. Organic search results are the eminent way for viewers to locate and access online content. This implies that it suits better for those web page owners who are running out of budget.
SEO improves the visibility of your site when people search for the products or services related to your business in search engine pages that include Google, Bing, and other search engines. The better visibility of web pages stands more chances that you catch the attention of potential and existing customers to your business.
Types
1. On-Page SEO
On-page SEO relates to the content on your website. It includes strategies to optimize an individual web page content for search engines. These factors help search engines understand the topic of the content and see that the website is an essential source that people often search about. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. This is different from off-page SEO, which is optimizing for signals that happen off of your website. With on-page optimization, you focus to make your website more usable and valuable to users to enhance your rankings in search engines.
2. Technical SEO
Technical SEO is the server optimization that ensures that a website meets the technical requirements of modern search engines with the goal of enhanced organic rankings. Vital elements of Technical SEO include crawling, indexing, rendering, and website architecture. It is called technical as it has nothing to do with the original content of the website. The main aim of technical SEO is to optimize the outlook of the website. It is defined by configurations that can be incorporated into the server.
3. Off-Page SEO
Off-Page SEO refers to anything done outside of your website with the potential to affect search engine rankings. Optimizing your site for off-page SEO means you are required to enhance the way that both users and search engines see your site in terms of credibility, authority, popularity, and relevance. Off-Page SEO often deals with promotion methods that are beyond the website content to rank a website higher in the search results.
Tools For SEO
1. Google Analytics
Google Analytics is an ideal tool that enables website owners to track, inspect, and report data about their site. It is an important tool when it comes to SEO. Google Analytics can truly change the way your website operates, and help you put the customer at priority. Google Analytics provides statistics and basic analytical tools for search engine optimization and marketing purposes. It tracks the performance of your websites carefully. Google Analytics acquires user data from each website visitor through the use of page tags. Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites.
2. PageSpeed Insights
PageSpeed Insights is a free SEO tool offered by Google to measure the performance of a page, on mobile and computer. The data collected is accompanied by advice on how to improve the page. These improvements can help reduce page load times and also reduce your bounce rate, both of which are important factors for your website’s SEO. PageSpeed Insights is a free-to-use tool by google that provides you a lot of insight and performance suggestions for improving the page load time. PageSpeed Insights analyzes the content of a web page and then generates suggestions to make that page faster. This is done by taking into account many different reports and analyses using Google Lighthouse.
A good SEO strategy is essential for enhancing the appearance and positioning of web pages in organic results.
Some of the important SEO strategies that one should implement are compiled below:
1. Create a list of keywords
Keyword research is the foremost task of any legit SEO strategy. Start typing a keyword into google’s search engine and it will display a list of suggestions. These suggestions are proven great keywords for SEO as they penetrate directly from Google. Another important factor to keep in mind is that longer keywords tend to be less competitive than “short tail” terms. Though long tails have relatively low search volume levels, yet they are easier to rank for.
2. Write high-quality content
After searching for possible keywords the next step is to write high-quality content. You are required to create engaging content that is valuable to your market. You might be wondering what is valuable content? Valuable content includes content that answers all the possible queries of the customer, provides them with the insights they can use and educates them so they can be better at what they do.
3. Use Keywords in your Website Page URLs.
Don’t overlook your page URLs as they are important for your SEO. This is the phase where your keyword research comes in handy. Implement the possible keywords in your content or web page URLs to widen its reach to the maximum audience. There are quick and easy ways to check search ranking. You can use either Google Adwords keyword planner or Google trends.
4. Focus on page titles
It is difficult to draft engaging and interesting titles for your web pages. Make sure that they catch the attention of your targeted audience. If you fail to do so no one will read your content. Once you choose the nailed, shortened title backed with strong words you have completed your half journey. While creating these attention-catching headlines make sure that your keyword takes place in the headline or the title of the content.
5. Review every page to incorporate additional keyword
After creating high-quality content that is needed by your target market and after having attention-catching headlines to encourage them to read further, look back and review everything you wrote. Look for the additional places where keywords can be placed. Incorporating additional keywords enhances your SEO ranking and draws more traffic to your site.
6. Improve user experience
Good user experience is becoming more and more important in strong SEO rankings. To make sure that you survive the competition and rank best, you are required to pay more attention to user experience. Using corrective methods and with the help of trained web developers, you can assess the performance of your website by ensuring that it is easy and intuitive to navigate and that each link works and takes your visitors to the next bit of information they are searching for.
Hire an expert
If you can afford to have an expert, then it is wise to hire an SEO expert to ensure that your site is truly optimized. An SEO consultant can audit your site and analyze its performance against your important keywords. They will offer you a refined list of actionable items to help you to take your site to the next level. You are not required to be an SEO wizard to ensure that your website is well positioned for organic engine traffic. Your basic ability is more than enough to make your site populated with quality traffic.
We Saffron Chariot Technologies, are the best SEO company in Chandigarh offering the best SEO services in Chandigarh. We design vital components for your business i.e. meta descriptions, headings, links, content, images, videos, originality of content, etc.
As one of the leading creative SEO companies in Chandigarh offering the best SEO services in Chandigarh, we make sure your website gets a good ranking in search engines like Google, Bing, Baidu, etc. Our approach to SEO is completely free of black hat SEO techniques or other spammy methods.
We also offer white label SEO services for digital marketing agencies, SEO companies, or web design agencies who want to add SEO to their service offering without hiring additional staff. When you choose to work with us, you get a truly reliable SEO partner, who is known for its top-notch SEO services in Chandigarh. That’s what makes us the best SEO company in Chandigarh.
Search Engine Optimization (SEO)
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better.
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.
What is SEO?
SEO stands for search engine optimization, which helps your page rank higher on Google and other search engines for relevant, targeted queries – and therefore, to attract more user clicks, as they tend to click on the first result – to drive more traffic to your site.
You can optimize your pages based on what search engines look for in a website, which changes as technology trends continue to evolve.
But SEO hasn’t always been this way. In the early days of the internet, search engines ranked sites by how many times each site used a particular keyword. This led to a practice known as “keyword stuffing,” and it meant that even high-quality sites could easily get buried. Now Google prioritizes quality over keyword density.
How does Google Works?
When you enter a search term, Google’s algorithm determines which of the countless websites out there will be most relevant to you. It then lists the relevant sites taking into consideration their relevance and popularity -among other ranking factors – and shows them to you on what the industry calls a search engine results page.
Crawling
Google is constantly searching the web looking for new or updated pages, simulating the behavior of users. It uses programs known as web crawlers, which follow links across the internet, a process is also known as crawling, and report what they find to Google’s servers. The fundamentals make sure that your pages are accessible to be crawled and your site architecture should facilitate navigation across all site pages, by the effective usage of internal linking. Technical SEO is the aspect of SEO that will help to effectively configure your site to optimize it. There’s a variety of SEO tools that can help you with this task.
Indexing
When Google’s web crawlers return information about a website, a collection of internal servers analyzes each page’s content to determine its topics. If Google considers that the page information can be useful and relevant to be shown in search results, it will keep it in its index ready to be served whenever someone searches for a relevant topic.
Ranking
- When someone conducts a search, Google determines which pages appear first to provide the best user experience by considering factors such as:
- The words used in the search query
- The user’s location
- The page’s information relevance, trustworthiness, expertise, and authority towards the searched terms
- The page’s link popularity
- The page’s configuration provides a fast, reliable experience: such as its speed and mobile-friendliness.
The ongoing challenge of SEO is making sure that pages on your site perform better than all others about the same topic, taking into account the above-mentioned SEO factors, so a page can continue to perform better in search results, independently of algorithm changes.
On-Page versus Off-Page SEO
The best way to differentiate on-page and off-page SEO is by the terms themselves.
On-page SEO refers to the elements that are included on the site, technical configurations as well as content, that search engines will take into consideration, including but not limited to:
- Title Tags
- Meta Descriptions
- Headings
- URL structure
- Main page copy
- Image Alt descriptions
- Load speed
- Mobile-friendliness
The more on-page SEO elements you address effectively, the higher your site will rank in organic searches.
Off-page SEO also helps improve your site ranking, since Google sees links as “endorsements” that will refer popularity towards your site, but it’s harder to take action to directly improve it. That’s because off-page SEO involves sites that aren’t yours but are linking to you. This may include:
- Blogs and articles that link to your content
- Video, audio, or image-sharing sites that host off-site content
- Directories and company review sites
If you run a local company, you can submit your company information to sites like Yelp and Yellow Pages to start improving your own off-page SEO. To make your presence even stronger, encourage your customers to leave reviews and rate your business on these pages.
The other big part of off-page SEO is attracting backlinks through link-building campaigns. A backlink is an external link that brings users back to your site. The more backlinks you have, the more others consider you to be an authority in your industry.
Predictably, this area has caused problems, as it’s hard to build links. Website owners used to, and some still do, trade or buy backlinks in hopes of becoming more popular and ranking higher on search results. But today, many links built in an unnatural way, intended to manipulate a site’s ranking, can be considered a violation of Google’s guidelines and can actually negatively impact and penalize your site’s rankings in search results.
The best link building strategies rely on creating highly useful, attractive and shareable content in different formats, from guides to interviews, infographics or videos(like webinars), that you can promote with your community and influencers via social media or newsletters, who will then decide if they link to them if they find them useful.
Some effective strategies are:
- Submitting guest posts to respected blogs
- Creating shareable infographics
- Developing content that mentions influencers and trends in your field
- Posting multimedia content on sites like Vimeo, YouTube, SoundCloud, and Flickr
Your end goal is to develop a reputation as an authority in your field, and that will be reflected in link popularity.
Frequently Asked Questions
What does SEO stand for?
SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic traffic to that page.
What is on-page SEO?
On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page, but not external links and other external signals.
How is SEO changing?
SEO is always changing. But the biggest change continues to be the shift toward mobile. Mobile digital media time in the US is now significantly higher (51%) than desktop digital media time (42%), and that number is set to continue to grow.
Will blogging help SEO?
Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.
How Can I Find Technical SEO Errors?
Technical SEO errors can hold back your site and prevent it from performing as well as it could in organic search. You need to be able to identify and fix issues promptly and keep on top of them.
DIGITAL MARKETING
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Types of Digital Marketing
There are as many specializations within digital marketing as there are ways of interacting using digital media. The examples are as follows:-
1. Search Engine Optimization or SEO
Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. Balance defines it as “the art and science of making web pages attractive to search engines.”
The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. The strategic use of the factors makes SEO a science, but the unpredictability involved makes it an art.
2. Content Marketing
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience. The goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.
3. Social Media Marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience.
5. Affiliate Marketing
Affiliate marketing lets someone make money by promoting another person’s business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case. It works using a revenue sharing model. If you’re the affiliate, you get a commission every time someone purchases the item that you promote. If you’re the merchant, you pay the affiliate for every sale they help you make.
6. Native Advertising
Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising. Native advertising was created in reaction to the cynicism of today’s consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.
7. E-mail Marketing
The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.
Benefits of Digital Marketing
Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits.
1. Abroad Geographic Reach
When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business’s market reach.
2. Cost Efficiency
Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.
3. Easier Personalization
Digital marketing allows you to gather customer data in a way that offline marketing can’t. Data collected digitally tends to be much more precise and specific.
4. More Connection with Customers
Digital marketing lets you communicate with your customers in real-time. More importantly, it lets them communicate with you.
5. Easy and Convenient Conversion
Digital marketing lets your customers take action immediately after viewing your ad or content. With traditional advertisements, the most immediate result you can hope for is a phone call shortly after someone views your ad. With digital marketing, they can click a link or save a blog post and move along the sales funnel right away. They might not make a purchase immediately, but they’ll stay connected with you and give you a chance to interact with them further.
Digital Marketing creates Growth
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.
Frequently Asked Questions:-
1. What is the main purpose of social media marketing?
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.
2. What is the difference between digital marketing and digital advertising?
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you’ll be able to realize your company’s growth potential.
3. What is local SEO?
As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.
4. What is UI?
UI stands for the user interface. This refers to anything that the user sees and interacts with on a digital platform.
5. What is UX?
UX stands for user experience. It refers to how a user feels while interacting with the interface. You always want the user to enjoy the experience on your site.
6. What is marketing automation?
Market automation is the process of using technology or software to automate repetitive marketing tasks across multiple channels. Rather than manually controlling campaigns, brands can use automation services to successfully plan, manage, and measure efforts on social media, email, text, and website.
7. How can I post links on Instagram?
If your business account has over 10,000 followers, the best way to share links is through the swipe up feature on your story. If you do not have 10,000 followers, small businesses can easily add links to your profile bio, include links in your captions, and create shoppable posts or stories.
8. What hashtags should I use?
While there is no right number of hashtags, standards best practices recommends using an average of 11 hashtags on each social media post for ultimate reach and growth. Always use hashtags that fit your brand, message, community, and industry. Branded hashtags are great for specific products, services, and campaigns.
9. What is conversion optimization?
Conversion optimization is the process of increasing the number of website visitors that convert into active customers. By improving your website’s user experience, users are more likely to complete the desired action on the page, whether that is signing up for emails or completing a transaction.
10. What is content creation
Content creation involves generating topic ideas and creating written or visual content around those ideas in the form of a list, email, blog, video, infographic, or ebook.
11. Why should you hire a digital marketing company?
There are a number of reasons to hire a professional digital marketing company. First of all they are experts at what they do and their digital marketing services will include a lot more than what you know. Some of the key reasons are:
- Expert assistance
- Better digital marketing tools
- Cost effective
- Scalable services with measurable results
- Better outreach and results
- Increased Return on investment
12. How to choose the right digital marketing company?
Choosing a digital marketing company is not an easy job to do, but we are here to help you with some basic points to check before hiring a digital marketing company.
The right digital marketing company must come up with new and creative marketing ideas to stay ahead of the competition and provide you quality services that make your business stand out.
Being passionate about what they do, Saffron Chariot Technologies is the leading digital marketing company in Chandigarh. They have successfully served a number of clients in and outside India.
Importance Of Blogs In SEO
We would have heard these basic terms in marketing an infinite number of times.
Starting off this topic let us clear the basic terms used in this topic’s name, the importance of blogs in SEO.
What is a blog?
So a blog is a content specifically written for a website to increase traffic(in simpler terms, audience).
Coming off to the next basic term
What is SEO?
SEO, short for search engine optimization, is a fabulous strategy used by businesses, brands, people, etc., to optimize their content following the most used search engine in their country(suppose Google in India)
So here lies the question
Why Are Blogs So Important For SEO?
Well, I’ll start by giving you a short introduction to the relation between SEO and blog content writing. Just imagine SEO as the head organizer of a theatre play. Now as you might have an idea that a head organizer has everyone, from the crew, cast, to directors and writers, working under them. That is what SEO is like, a head organizer, which has the sole responsibility to look after the whole team, which is the content of blogs, images, website development. The success of the website(think of this as the play) will depend on the content and how the content uses basic SEO strategies(head organizer) to drive traffic(audience). That is what we are going to learn today.
More than about 1.3 million businesses, web publishers, benefit from Google ads solutions. About 75% of digital marketers use content marketing specifically for generating links. Let us get to know more about such an incredible instrument without spending a single penny.
1. Blogging With SEO
As of now, we know that blogging is the pivotal point of SEO. It is a great digital marketing strategy to drive traffic to your website. Blogs in the most basic sense are called content. Creating a blog post might sound like an easy task but trust us when we say there is more to blogging than just mindless writing. To position, your website on the search engine at a high position, as on the first or the second page, the businesses or the brands have to write relevant, searchable, and trending content. The most important tool to know what kind of content the audience wants, or what kind of content they are consuming, SEO is used. Once the SEO is applied, then the content of the blogs is framed according to that. Google pretty much changes its algorithm on an everyday basis, so it takes a lot of research to know which strategy to use.
2. User Experience
It is one critical factor that determines the content o your blog. You make the content for the user to share the knowledge that you have. Change your strategy. Provide the kind of content your targeted audience wants. Work according to them. Their experience is essential in the digital marketing strategy. The importance of SEO here plays a pivotal part. There is just so much need to pay attention to the content because the importance of blogs in digital marketing is immense. There is a meter by the name of Dwell Time that tells us how relevant is our content. The content of blogs needs the pinnacle of perfection.
3. Blogs Help Reach The Target Audience
Once you are familiar with the concept of social media algorithms, you can easily identify your target audience. As you know what your target audience is, you can easily create content revolving around them. If you use your social media platforms to link your website with them. You will get a lot of targeted audiences. It works both ways around. Once a blog is out and has relevant keywords, content, and uniqueness, rest assured because it is going to reach your targeted audience. But trust me ranking your website on a search engine like Google, takes about n number of efforts, hard work, and skills of SEO.
4. Benefits Your Social Media
Well it is both ways around. If you have an established website, then it will help you to grow your social media. If you have established a social media account it will eventually help you to drive more traffic to your website. If your Facebook posts are touching 17K impressions, then trust me your website is going to work. You just need to put the website’s link in the Facebook account as well as the posts you are going to post on it. While you can also put the Facebook account’s link on your website so that it becomes uncomplicated for the user to reach out to you by either of them. It has infinite benefits which can help you grow your brand’s website
5. Keyword Research:
Let me get straightforward on this point. Your content on blogs is nothing without the appropriate keyword research. But what are keywords?
Remember back in 12th standard when our teachers used to teach us about certain keywords which were essentially the heart and soul of an answer.
Yes! These keywords are just the same, with just a tinge of complications. You need to search the relevant and trending keywords and then you select a topic to write a blog on, based on those trending keywords. Keywords are also required to be in the content that you have to write.
You can easily find a keyword planner from Google Ads. If you do not want to get into the long process, you can easily get the keywords from Ubersuggest.
6. Ranking On Google
Well if you are thinking of making regular efforts on your blog posting, without having an ounce of knowledge of SEO or blog content writing. Then trust me you are going to go nowhere. Without the knowledge of blog content or SEO, your website would not touch the apex which you are wondering about. To rank your website on Google, the keywords, SEO strategy, and content should be up to date that is how you will be able to rank your website on a search engine. To know more you need to know about the algorithms of Google. This is the only thing that can make your digital marketing strategy work without compromising the quality of the content.
7. Answer The Questions Of The Customers
The credibility and reliability of your brand lie in your content of blogs. When you give your customers a chance to interact with you, then they would automatically know that you are reliable. Turn on the comment section of your website so that people can trust your brand and your website. The results would be wondrous.
8. Increase In Organic Searches
Since the beginning of the digital marketing era, there has been an increase in organic searches. The sponsored ads or the paid ads have not been providing trusted by the users. There has been evidence that shows that most of the users do not click on the paid ads on google. Rather, they click on the blogs underneath or the organic searches on the first and the second page.
Digital marketing and its incredible tools like SEO and blogging might be perceived as easy but there is just so much to gain knowledge from in this genre. Whenever you feel like you have the knowledge and you believe that you are Mr. know it all, trust me that time get to know about the changing trends of Google. It will be an eye-opener