What Are The Stages Involved In Designing A Website?
After developing a website, designing it correctly is one of the most challenging jobs. But having a proper website design will solve various challenges for you and your business like creating brand awareness, better customer understanding, better engagement, more leads, better revenue, etc. So it is clearly evident that the success of a business greatly depends on how you combine elements such as color, font, texture, etc in your website.
As integral as a website is, designing it takes a lot of time, resources, and patience. It also requires comprehensive planning and there are also a lot of technicalities involved. Known as the best website designing company in Chandigarh, Saffron Chariot Technologies, you can design custom responsive websites for your business. Our website designers are creative, passionate about designing websites, and willing to work hard, to help you outshine your competitors. With this blog, we are here to help to solve your questions like why is a website important for a business? What are the stages involved in designing a website? Why Saffron Chariot Technologies is the best website designing company in Chandigarh? What steps involved in designing a website do the best website designing company in Chandigarh follow? So Let’s dive into the steps involved in designing a website.
Basic Steps Involved In Designing A Website:
Stage 1 in Website Designing - Understanding The Project:
Before starting on the design of a website having a proper understanding of the project is necessary. The first one in the steps involved in designing a website is understanding the project. Identifying the purpose of the website is the first step in the process. Having a creative approach is an integral design step that helps in crafting an appealing design process effortlessly. If the designer has a clear idea about the end goal, then it will become easy for them to express the ideas and choose an appealing color pallet that directly hits the viewer’s mind. With our exceptional website designs being able to bring focus to organizational goals while keeping the final product effective is what makes us the best website designing company in Chandigarh.
The key aspects which need to be clear for a better understanding of the project are:
Project Goals: With a basic outline of the project, some clear website design goals need to be defined. All this allows the Website designing team the ability to focus on what will provide the most impact and move the organization forward.
Target audiences: The audience who helps the organization achieve its goals is its target audience. The target audience demographics should be defined to achieve better results.
Competition: A proper study of rival organizations working in the same niche as your business is very important. It must include an overview of competitive organizations’ websites, considering visual branding, messaging, navigation, calls to action, and key differentiators.
Stage 2 in Website Designing - Project Scope:
The second one in the steps involved in designing a website is defining the project scope is one of the most difficult steps in the entire process of website designing. a website. Understanding the scope, expectations, and resources of the project is not constant, it is dynamic in nature and keeps on changing during the process, which might affect the quality of your project and might lead to more work. Working on a project with an entirely unrealistic image is something that will set the project to be a disaster. By creating a well-defined project scope plan that outlines specific activities and deliverables, along with specific timelines, it becomes easier to clearly set expectations for the clients. Defining the scope of the project, such as the timeline of your project, the total number of web pages, features you want on your website, etc. will help in achieving the feasible website goals without any hassle.
Stage 3 in Website Designing - Basic Website Design and Wireframes:
Once we have defined the scope of the project, it’s time to create a sitemap and wireframe which is one of the next steps involved in designing a website. It will give a basic idea of what the website design will look like. A basic website architecture includes the sitemap and wireframes of pages. A website wireframe is a blueprint or a visual guide that represents the skeletal framework of a website. Wireframes provide a detailed view of the content that appears on each page. Although they do not show any actual design elements, the wireframes provide a guide for defining the basic content hierarchy on the page. Creating the sitemaps for the website ensures that all the key pages in the site have been considered, showing their relationship to each other and defining how the sties overall navigation should be structured. These wireframes mainly focus on the placement of different design elements rather than providing information about typographic style, color, or graphics. Being the best website designing company in Chandigarh, our designers use wireframing in identifying any potential issues that might have been missed in earlier stages.
Stage 4 in Website Designing - Content Creation:
Creating content is the foundation stage of website designing process. If the front end of the website is fascinating, it is easier to catch the visitor’s attention. If the content is strong and appealing, retaining the customers and compelling them to make a purchase also becomes easier. On top of that, content also helps in driving engagement as it also boosts site visibility for SEO.
Stage 5 in Website Designing - Visual Designing:
Once the website content is created, the next stage of website designing is to create a visual style for the website. Visual content and styling is the key to designing a website. The overall style of the website will most likely be determined by the visual brand of the organization. Being the best website designing company in Chandigarh, our website designers visually convey key brand perceptual ideas within the design of the website. Having surprising visuals on the website will add an additional effect to your site. Visuals can also be used to enhance your text. So, it is necessary to ass images to the website which are responsive as well as attractive.
Stage 6 in Website Designing - Development Of The Website:
With the approval of designs, it’s time to show some technical skills and create a great website in the next stage of website designing. Saffron Chariot is not only a website designing company but we also have an in-house team of developers who develop visitor-friendly and SEO-friendly websites earning us the title of the best website development company in Chandigarh.
Stage 7 in Website Designing - Testing The Website:
Before launching the website in the market, it is tested on a server where only internal audiences and anyone who you share the link with can view it. Testing the website id the next stage of website designing. Testing of the site is critical as there can be inevitable issues that need to be addressed before launching the website.
Stage 8 in Website Designing - The Grand Launch:
Once you’re satisfied with your website design, it’s time to launch it live which is usually the grandest stage of website designing. But once the site is launched, and the project isn’t over you should be prepared to address feedback from users adapting to the new site. One of the most vital things to remember after launching the website is that you can continuously perform testing, add new content, and elements, and update the message to make the website better and more productive for the visitors which will ultimately benefit your business.
Free yourself from all the headaches of website designing with us. With the competition in the market of website designing, crafting a website that is visually appealing, intuitive, and stands out from the competition is very crucial for business. To help you out the designers at Saffron Chariot Technologies, the best website designing company in Chandigarh are your one-stop solution for this uphill task of website designing. Our team achieves a great success rate by dividing the designing stages into easily manageable phases. We build custom websites and design them in an eye-pleasing and responsive way making us the best website designing company in Chandigarh and all over India. The exact process of steps involved in designing a website will vary slightly from project to project, but at its very core, the basic designing process of experienced designers remains the same.
Why Does A Website Design Matters For Your Business?
Why Does A Website Design Matters For Your Business?
Most businesses are aware that having a decent website design is critical. After all, your internet presence has the potential to build or ruin your company. Is it, however, sufficient to have any website design, or do you want more? Investing in a well-designed, professional website might be intimidating for small businesses, especially if you’re on a budget or have limited technical abilities but it is definitely worth the investment. Alternatively, if you currently have a functional (though outdated) website, you may question the need for a makeover. You can get a new website or give a change to your existing one with the best website designing company in Chandigarh, Saffron Chariot Technologies.
Our company knows for the fact that proper website design is crucial, and the design of your company’s website affects customer experience, lead generation, and, eventually, a great business boom. You can start climbing the stairs of success with the best website designing company in Chandigarh and all over India.
Why does Website Design Matter?
Because your clients care about design, your website design is one of the crucial aspects of your business. We all react to images, whether consciously or unconsciously, and people are naturally drawn to beautiful design. When it comes to your website design, studies have repeatedly demonstrated that visitors assess your business solely on the basis of graphics, and will frequently abandon your site if it is badly designed. You can get virtually pleasing websites designed by us, making us the best website designing company in Chandigarh.
To help you know more about the importance of website design, we are presenting a few eye-opening statistics on the same:
- 75% of people judge a company’s legitimacy solely on the basis of its aesthetic appearance which is the website. In the modern world, websites act as the storefront for your businesses. It is one of the major factors affecting the bounce rate of your website.
- What do you think of a business when you come across an outdated-looking website design? You may have doubts about their validity, products, or services, or even check a competitor’s website for comparison. Give your business the finest look with a pleasing and responsive website from Saffron Chariot, the best website designing company in Chandigarh.
- First impressions are important, and the appearance of your website may either attract or repel visitors. While the focus of this study was on healthcare website designs, the same may be said for other sectors.
- It just takes 50 milliseconds for a visitor to establish an opinion about your website design (Source)
- When it comes to initial impressions, consumers make them practically instantly. According to Google research, it takes only 50 milliseconds (0.05 seconds)! Users don’t have time to study your site or click on anything in that split second. The visual design is responsible for that quick initial impression.
After going through all these points, it is evident that website design greatly matters for a business. But a design is not something that only makes the website eye-pleasing, it also impacts your business on technical fronts like website rankings which further leads to lead generation and conversion.
So, How does a good website design helps your business?
1. Web design impacts SEO
Although SEO (Search Engine Optimization) may appear to be a mysterious beast that no one fully comprehends, it’s clear that proper website design and structure may have a significant influence on your SEO.
Google and other search engines want to know what your headlines are, what they should focus on, and whether or not your material is reliable and authoritative. Look to Google’s E-A-T model – Expertise, Authoritativeness, and Trustworthiness – for your page layout, particularly your homepage design. If you can demonstrate those three elements on your website and in your content, you’ll be in excellent standing with Google.
Responsive design and page speed are two more variables to consider when it comes to web design and SEO. Sites must now function on a variety of devices, including tablets, smartphones, laptops, desktops, and even televisions, necessitating the use of a responsive website. Make sure your site looks great and functions flawlessly on all devices. Consider how quickly your page loads and dig at your page speed insights.
Websites designed by us are highly customizable and responsive to the user. Our design not only helps you decrease your bounce rate but also makes sure your website is designed in an SEO-friendly manner making us the best website designing company in Chandigarh.
2. Better Conversion Rate
Designing a website with accessibility in mind is critical, and if you don’t, you risk alienating a big number of clients. A professional web design company like us not only understands the necessity of accessibility but also what variables should be taken into account and have expertise in generating innovative solutions.
Accessibility may have far-reaching consequences if it is not taken into account. One in every twelve males is colorblind, so if you’re not utilizing the appropriate colors or tints, you might be ignoring a huge segment of your target market! Many individuals use screen readers and website accessibility settings to assist them to navigate the internet. These modes enable users to effortlessly resize and color webpages so that they can comfortably view the information. Being the best website designing company in Chandigarh, we help you bring in great traffic with a great user experience
3. In a meeting, you'll never say "it's difficult to explain" again.
Explaining what you mean in a business that revolves around concepts, ideas, figures, and data can be difficult, but incorporating design into your business can help you visualize your knowledge and ideas in a logical and visual way (and save you a hell of a lot of rambling time).
People who are visual learners – 65 percent of the population, according to studies – understand and absorb topics significantly better when they are visualized in front of them. Even if you comprehend the concept/topic/idea you’re addressing, a visual help or two won’t prevent your audience from grasping it (as long as you do it correctly).
Visual aids are not only a useful tool for explaining oneself, but they may also seem professional if made properly. Gone are the days of dazzling bar graphs with drop shadows and shimmering edges. Instead, try producing visual aids that suit your company’s style and tone to offer such meetings a tremendous boost of professionalism. With the website designed by the best website designers in Chandigarh get an edge over your competitors in the market.
4. Increasing Traffic On Your Website
Finally, effective website design isn’t only about the front-end visual aspects. The way the design is put together behind the scenes may have a big impact on things like SEO. We build custom SEO-friendly designs which earn us the title of the best website designing company in Chandigarh.
On the surface, a website design may appear wonderful, but if it has complicated coding or too many huge graphics that make it slow to load, people will leave and SEO marketing will suffer. Web designers might occasionally get carried away with smart designs or technologies that appear fantastic on the surface but detract from a site’s overall optimization.
5. Design sets you apart from the crowd
Have you ever purchased a thing merely because it appeared to be more appealing than the alternatives? Nothing significant, just a new brand of shampoo with an intriguing label or a copy of a book with a prettier cover. We’re not likely to pay a lot more for a nicer-looking brand (unless in rare situations, such as Apple), but when it comes to equivalent pricing and features, we’ll choose the more visually beautiful one.
There’s a good chance that whatever product or service your company sells, there are a lot of other individuals selling the same thing you do, maybe at the same price, with the same advantages, and so on. So, a streamlined design might help you stand out from the crowd.
Go get the edge over your competitor and set yourself apart from the crowd you need an eye-catching and responsive website design. We at Saffron Chariot Technologies, design customized websites for you and your business making us the best website designing company in Chandigarh. Our team of designers makes sure your website looks eye-catching.
Benefits of an E-Commerce Website
An eCommerce website, practically, is a website that enables you to trade tangible goods, digital products, or any kind of commercial transaction using the internet. With the whole world moving online everyone needed a digital platform that facilitates the buying and selling of goods online that’s where an eCommerce website came into existence.
eCommerce websites have evolved with the emergence of smartphones, laptops, and tablets as online shopping has become more convenient than in the old decade.
While talking about the eCommerce websites it is noteworthy to mention Saffron Chariot Technologies, the best eCommerce website design company in Chandigarh. Saffron Chariot Technologies is the leading eCommerce website backed with exceptional website designing, innovative technology of marketing and advertising, and also serves as the supreme digital marketing company.
Benefits of eCommerce website
Let’s take a glance at the vital benefits that Saffron Chariot Technologies, the best eCommerce website design company in Chandigarh provides.
1. Scale-ability
The best eCommerce website in Chandigarh, Saffron Chariot Technologies is very effective in enabling you to discover which products are being traded successfully to keep the stock levels of these products up to standards. By successfully diversifying the range of products to sell, an eCommerce website helps you to boost your business in terms of customer base, sales, and profits. The best website of Chandigarh, Saffron Chariot Technologies has successfully evolved with scaling their product range to the next level.
2. Higher Margins & Better Cash Flow
An eCommerce website will permit you to trade the product or services at higher margins. The shopping cart and payment options on these eCommerce websites also symbolize that you are building the trust of your audience and acquiring 100% payment from the customer straight away, thereby ensuring better cash flow in several installments. There are several trusted payment systems you can have for your eCommerce website including; Paypal, Google Checkout, Sage Payment Solutions,, and more.
3. Faster buying process
The best eCommerce website in Chandigarh, Saffron Chariot Technologies is best at offering single-click benefits to its customers. Customers can spend less time shopping for what they want. They can easily browse through many items at a time and order what they like. When consumers realize that items are easily available at their comfort than available in physical stores far away from them along with the conventional methods of purchasing help your business to expand and build healthy customer relationship
4. Cost reduction
One of the biggest benefits of opting for Saffron Chariot Technologies, the best eCommerce website in Chandigarh that sustains the business cycle and keeps sellers interested in online selling is ‘cost reduction’. Sellers require less investment in maintaining the online store in comparison to the maintenance of the physical store. eCommerce websites emerge as a good opportunity for small-scale sellers who want to make money but fall short of required start-up capital. Running a good eCommerce website is fit best for both sellers and consumers.
5. Affordable advertising and marketing
The best eCommerce website in Chandigarh, Saffron Chariot Technologies comes up with affordable advertising and marketing. Sellers are not needed to spend a lot of their hard-earned money to promote their products. The world of eCommerce websites has several affordable, innovative ways to merchandise online. eCommerce websites are visual channels where sellers can really showcase their products.
6. Flexibility for customers
An important advantage of the eCommerce website that Saffron Chariot Technologies best at providing to businesses is that sellers can offer great flexibility to customers. One highlight is that the product and services are traded without any time limitation and are ready 24×7. The eCommerce website comes up with the exclusive result allowing sellers to offer their item any place, any time. The conveniences of an eCommerce website include free shipping (usually on a minimum cart value), express order delivery, deals and discounts, and subscription advantages.
7. No reach limitations
A seller running a physical store may only be able to attract a few buyers. They can also deliver to the customers’ homes but there can be distance limitations. The best eCommerce website, Saffron Chariot Technologies in Chandigarh have their own logistics and delivery system. This eCommerce website enables the sellers to widen their reach of customers and attract potential customers with their creative listing of products. An eCommerce website is far away from the limitation of reach.
eCommerce Website SEO
eCommerce website SEO is the procedure of making your online store more visible and appealing on the search engine result pages. eCommerce SEO enables you to rank as high as possible to drive quality traffic to your online store. An eCommerce website usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. Through eCommerce website SEO you can reach your targeted audience easily.
We, Saffron Chariot Technologies, the Best eCommerce website design company in Chandigarh come up with exclusive eCommerce SEO strategies that not only help your online store to earn greater margins but also expand your customer base along with high ranking on the search engines pages. Don’t forget about static, non-product oriented pages on your eCommerce website, like:
- Home page
- About page
- F.A.Q. page
- Blog articles
- Help center answers
- Contact page
eCommerce Website Marketing
eCommerce website marketing is the procedure of driving awareness and action towards a business that sells its products or services digitally. eCommerce marketing and digital marketing are not mutually exclusive. eCommerce website marketing can make use of all the digital channels to promote their products and give a boost to their business. eCommerce website marketers can take the help of social media, digital content, search engines, and even email campaigns to catch the attention of visitors and facilitate purchases online.
At Saffron Chariot Technologies, we not only personalize our eCommerce website marketing campaign for the end-user but also personalize the strategy to suit your brand best, to see the best results.
Website Design & Development
Website Design and Development is a term that describes the process of creating websites. As the name suggests; it consists of two major parts i.e. Web Design and Web Development.
Web design determines the appearance and looks of a website, while web development determines how it functions and processes.
Design vs. front-end development vs. back-end development
What the user sees takes place in a browser and involves the design and front-end development. Design defines a website’s colors, layout, font, and images—all the stuff that goes into a website’s branding and usability—and requires tools like Photoshop, Illustrator, Fireworks, and Sketch.
Using coding languages like HTML, CSS, and Javascript to implement that web design is called front-end development. These languages make it possible for users to interact with buttons, images, text, contact forms, and navigation menus.
Some web designers code and some front-end developers design. Some web designers don’t touch a piece of code. And some front-end web developers stick to coding and nothing else.
A website needs a back end to store and organize all the data that comes through the front end. So if a user buys something or fills out a form, they’re entering information into an application on the front end of the website. And that information is stored in a database that lives on a server.
Elements of Web Design
Web Designers are constantly looking forward to helping their users in solving problems. A Website helps the user to surf through the internet and they can go where they want to go. A Website must be attractive, eye-catching, and easy to explore by the user; so that people visit and interact with the website over and over again.
Layout
Layout is a pattern or framework that defines a website’s structure. It has the role of structuring the information present on a site both for the website’s owner and for users. It provides clear paths for navigation within web pages and puts agency websites will prioritizing the big picture of their models, while an editorial site will prioritize text and letters spacing.
Visual Hierarchy
The Visual Hierarchy of a 2D display (webpage, graphic, print, etc.) refers to the organization of the design elements on the page so that the eye is guided to consume each design element in the order of intended importance. Visual hierarchy can be created using: color and contrast.
Navigation
Website Navigation, as the name suggests, is a way of showing the importance and relevance of pages, content, and information on a website. It is a way that helps users or visitors to find content that they want to see. It is simply a way of navigating pages, content, and information on websites using the internet.
Color
Color gives a website personality, makes it stand out, and shows the user how to take action. The color palette might be determined by a brand’s existing identity or by the content of a website (like how this plant website uses hues of green). A consistent color palette helps give order to a website.
Graphic
Web graphics are visual representations used on a Web site to enhance or enable the representation of an idea or feeling, in order to reach the Web site user.
Speed
Website speed, or website performance, refers to how quickly a browser is able to load fully functional web pages from a given site. Poorly performing sites that render slowly in a browser can drive users away. Conversely, sites that load quickly will typically receive more traffic and have better conversion rates.
Accessibility
Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them. More specifically, people can: perceive, understand, navigate, and interact with the Web. contribute to the Web.
Are your Websites Custom?
Frequently Asked Questions:-
Yes, everything we build is 100% Custom made with unlimited revisions to the web design. Saffron Chariot are custom starting from the web design all the way to your administration area to manage the website yourself.
Do I have to be local to work with you?
Nope! Saffron Chariot works with clients all over the world. Our whole team works remotely, allowing us to find the absolute best web development team for our business.
How long does it take to design and develop a new business website?
It varies tremendously from project to project. The amount of time it will take to complete your company’s website project will depend upon the complexity, size, goals, functionality, and web design of a website—as well as your responsiveness and the quality of your participation.
While very small websites can take as little as 4 weeks to complete, larger more complex websites can take 6 – 12 months and beyond.
How much does a website cost?
The age-old question! It completely depends on what you need, but you can rest assured we deliver the best possible value for money and it won’t break the bank. There’s no obligation and we won’t sulk if you say ‘no’!
What is WordPress?
WordPress is a free platform on which website designers and web developers like us build websites. It provides all the flexibility and functionality we need so you’re easily able to keep your site up to date with new content. We love it, as do millions of business owners. We use it for all the different websites we create, from small business websites to eCommerce sites.
What is web hosting?
Web hosting is required in order to get your website online. It is the space that you ‘rent’ which houses your web files and allows users to access your site and the information contained on it.
Who writes the content for the site?
Usually, that is you. You are the expert on your business, so it’s usually best if it comes from you. If you need help, Saffron Chariot can recommend copywriters who can help clean up or write original content for you at an additional cost.
Where should my website be hosted?
Hosting is super important! When it comes to hosting, you get what you pay for. We’ve developed a list of our absolute favorite hosts to help you find the right host at the right price. And we’ll provide you with the best possible way.
Search Engine Optimization (SEO)
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better.
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.
What is SEO?
SEO stands for search engine optimization, which helps your page rank higher on Google and other search engines for relevant, targeted queries – and therefore, to attract more user clicks, as they tend to click on the first result – to drive more traffic to your site.
You can optimize your pages based on what search engines look for in a website, which changes as technology trends continue to evolve.
But SEO hasn’t always been this way. In the early days of the internet, search engines ranked sites by how many times each site used a particular keyword. This led to a practice known as “keyword stuffing,” and it meant that even high-quality sites could easily get buried. Now Google prioritizes quality over keyword density.
How does Google Works?
When you enter a search term, Google’s algorithm determines which of the countless websites out there will be most relevant to you. It then lists the relevant sites taking into consideration their relevance and popularity -among other ranking factors – and shows them to you on what the industry calls a search engine results page.
Crawling
Google is constantly searching the web looking for new or updated pages, simulating the behavior of users. It uses programs known as web crawlers, which follow links across the internet, a process is also known as crawling, and report what they find to Google’s servers. The fundamentals make sure that your pages are accessible to be crawled and your site architecture should facilitate navigation across all site pages, by the effective usage of internal linking. Technical SEO is the aspect of SEO that will help to effectively configure your site to optimize it. There’s a variety of SEO tools that can help you with this task.
Indexing
When Google’s web crawlers return information about a website, a collection of internal servers analyzes each page’s content to determine its topics. If Google considers that the page information can be useful and relevant to be shown in search results, it will keep it in its index ready to be served whenever someone searches for a relevant topic.
Ranking
- When someone conducts a search, Google determines which pages appear first to provide the best user experience by considering factors such as:
- The words used in the search query
- The user’s location
- The page’s information relevance, trustworthiness, expertise, and authority towards the searched terms
- The page’s link popularity
- The page’s configuration provides a fast, reliable experience: such as its speed and mobile-friendliness.
The ongoing challenge of SEO is making sure that pages on your site perform better than all others about the same topic, taking into account the above-mentioned SEO factors, so a page can continue to perform better in search results, independently of algorithm changes.
On-Page versus Off-Page SEO
The best way to differentiate on-page and off-page SEO is by the terms themselves.
On-page SEO refers to the elements that are included on the site, technical configurations as well as content, that search engines will take into consideration, including but not limited to:
- Title Tags
- Meta Descriptions
- Headings
- URL structure
- Main page copy
- Image Alt descriptions
- Load speed
- Mobile-friendliness
The more on-page SEO elements you address effectively, the higher your site will rank in organic searches.
Off-page SEO also helps improve your site ranking, since Google sees links as “endorsements” that will refer popularity towards your site, but it’s harder to take action to directly improve it. That’s because off-page SEO involves sites that aren’t yours but are linking to you. This may include:
- Blogs and articles that link to your content
- Video, audio, or image-sharing sites that host off-site content
- Directories and company review sites
If you run a local company, you can submit your company information to sites like Yelp and Yellow Pages to start improving your own off-page SEO. To make your presence even stronger, encourage your customers to leave reviews and rate your business on these pages.
The other big part of off-page SEO is attracting backlinks through link-building campaigns. A backlink is an external link that brings users back to your site. The more backlinks you have, the more others consider you to be an authority in your industry.
Predictably, this area has caused problems, as it’s hard to build links. Website owners used to, and some still do, trade or buy backlinks in hopes of becoming more popular and ranking higher on search results. But today, many links built in an unnatural way, intended to manipulate a site’s ranking, can be considered a violation of Google’s guidelines and can actually negatively impact and penalize your site’s rankings in search results.
The best link building strategies rely on creating highly useful, attractive and shareable content in different formats, from guides to interviews, infographics or videos(like webinars), that you can promote with your community and influencers via social media or newsletters, who will then decide if they link to them if they find them useful.
Some effective strategies are:
- Submitting guest posts to respected blogs
- Creating shareable infographics
- Developing content that mentions influencers and trends in your field
- Posting multimedia content on sites like Vimeo, YouTube, SoundCloud, and Flickr
Your end goal is to develop a reputation as an authority in your field, and that will be reflected in link popularity.
Frequently Asked Questions
What does SEO stand for?
SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic traffic to that page.
What is on-page SEO?
On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page, but not external links and other external signals.
How is SEO changing?
SEO is always changing. But the biggest change continues to be the shift toward mobile. Mobile digital media time in the US is now significantly higher (51%) than desktop digital media time (42%), and that number is set to continue to grow.
Will blogging help SEO?
Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.
How Can I Find Technical SEO Errors?
Technical SEO errors can hold back your site and prevent it from performing as well as it could in organic search. You need to be able to identify and fix issues promptly and keep on top of them.