Digital Marketing Vs. Traditional Marketing
Marketing is a way in which companies, businesses, brands present their products, brands, and services. The whole process from creating a product to selling the product is covered under the title of marketing.
Marketing is like a divergent road, of which digital marketing and traditional marketing are the two paths on which a company can start its journey of building a brand or product. At some point, these two divergent marketing strategies might meet in future projects.
Well, now we know that there are two paths. Let us get to know more about both these paths.
Digital Marketing: Digitally selling of products, by brands, companies, and businesses is called digital marketing. Digital marketing is ever-evolving. Google receives more than 77,000 searches every second. This makes it about 2 trillion searches a year. It makes the digital marketing sector much more dynamic than traditional marketing. WordPress users produce about 70 million posts and 77 million comments each year.
Traditional Marketing: This type of marketing strategy reaches the audience in an offline mode through prints, broadcasts, telemarketing, or direct mail to engage with their traffic. In the U.S. traditional marketing has continuously shown -0.2% growth in 2021.
Now that we are quite clear with both the marketing terms, it would be uncomplicated to differentiate between both of them.
We are first going to list down the advantages of both traditional marketing and digital marketing, and then we are going to put down the disadvantages of both marketing strategies.
Advantages Of Traditional Marketing
1. Credible
Most of the researchers have found out that psychologically traditional marketing appears more credible and trustworthy to people purchasing their product. The traditional type of marketing directly has an impact on the consumers. It looks more reliable because it has the power to connect with the audience is present. While it might not be possible for digital marketing to do so, traditional marketing makes it easy for consumers to trust your brand, company, or business.
2. Quality Content
Traditional marketing has one of the most essential assets which is controlling the quality of content. Traditional marketing ensures that the content that reaches the audience is of superb quality. While digital marketing is more about consistently posting the content and fitting the keywords into it, the quality of content decreases drastically on digital marketing. This is the advantage of traditional marketing over digital marketing. Content marketing should always be qualitative and then anything else. Because content is king.
3.Reach To The Local Audience
Traditional marketing methods are the easiest way to reach the local audience or customers. One reason is that traditional marketing strategies create a more ground-level trust with the audience. Another reason being it is very effortlessly accessible to the local audience. These are the main reasons why traditional marketing methods like billboards, distributing pamphlets, sticking posters on the walls, etc. correlate more to the local audience and customers
Advantages Of Digital Marketing
1. Worldly Available
The most essential advantage of digital marketing is that it is globally available. Social media marketing is such a powerful tool to reach potential leads. Your brand, business, the company can easily influence the audience all around the world. How easy and non-tedious work is it, to sit on a couch, without sticking posters on the walls on harsh weather days, and still reaching a more influential, powerful, and global audience.
2. Cost-Effective
There is very little cost inculcated on digital marketing tools or strategies. While a lot of physical and mental resources are required by traditional marketing methods and tools. Traditional marketing demands a lot of effort, cost, and time. Digital marketing strategies can easily influence customers or potential leads all over the world with the help of SEO professionals. Such a cost-effective method is easily available these days. There exist hundreds of thousands of digital marketing agencies. You just need to choose the right one for you.
3. Traceable Results
The analytical advantage of digital marketing is how it enables you to trace and track the impressions that your posts have made, the impression it leaves on people, from where do the majority of the audience comes from, and how to make the potential leads your actually consumers. Why wouldn’t a company use such a tool which would prove itself to be immensely influential?
The main difference is that in traditional marketing methods, you do not get to know the reach and the impact of your advertisements.
Hopping on to the disadvantages of both the methods of marketing, let us get right into it, shall we?
Disadvantage Of Traditional Marketing
1. Increase In Cost, Time, And Effort
Traditional marketing methods require a lot of hard work, effort, cost, and time to make the advertisements or the marketing strategy. It needs a lot of physical and mental presence in the whole process from the start to the end of product marketing. It might look like fun but with all the billboard costing, your health suffering while standing in harsh weather selling those pamphlets, it requires a lot of what might seem like little.
2. Gradual Loss Of Audience
Traditional marketing is gradually seeing the loss of audience as it no longer prevails in the market. Most of the consumers are moving towards digital ways of marketing. Eventually, traditional marketing methods are no longer that prevalent in the markets.
Disadvantage Of Digital Marketing
1. Transparent Reviews
On one hand, it might appear very appealing to the eyes, seeing all the wondrous comments on your website or social media platforms like Facebook, Instagram, Linked In, Pinterest. While also showing the negative reviews about your company or brand might not prove really helpful. As it might ruin your reputation in front of your audience and potential leads. The main disadvantage which this marketing strategy carries is that of the security of the data of the people who are making an impression on the website.
2. Requires Professionals
This field of marketing is advantageous only when you have professionals working in the SEO aspect. If not, trust me to optimize your content, you would eventually need a digital marketing professional. Also, SEO takes many months, or almost a year to show exceptional results.
In conclusion, both digital marketing and traditional marketing have their own advantages and disadvantages. It so can happen that the advantages of digital marketing may be the disadvantages of traditional marketing and vice versa. The most essential essence of these marketing features is just one common factor that binds both. They both directly or indirectly provide information, promote content, keeps the consumers up-to-date, and in their own ways are reliable as well.
