How To Do Keyword Research For SEO
As the world has converted into a digital dome, the need for marketing has completely changed. Traditional marketing has converted into Digital Marketing, a tool on which most organisations and institutions rely for marketing their products and services online. Search Engine Optimization (SEO) is one such tool of the digital world of marketing that allows your business to shine at the forefront. On-Page SEO allows optimisation of the website by making use of relevant keywords and allowing them to result in the website being higher on search engines. Keywords impact everything such as ranking, popularity, listings, outreach, content promotion, etc. They allow you to identify your target audience by giving an insight on what your target base is exactly searching for and what they’re expecting in return. They behave as an indicator of whether or not your website is doing well online.
What Is Keyword Research
Keyword Research is the process of finding and analysing words that cater to the search queries on search engines such as Google, Bing, YouTube, for the purpose of Search Engine Optimization (SEO) and marketing. It aids in understanding the user’s “intent” behind the search query. Performing keyword research helps in identifying not only the queries that need to be targeted but also their popularity and rankings on the search engines, for the SEO marketing companies. It is a vital process to SEO as it enables you to identify the most operative terms that are landing and generating more traffic on your web pages.
Identifying Relevant Topics For Employing Keywords
To kick start the process of keywords research, you need to streamline the topics of interest for your target audience. This will enable you to develop a strong keyword strategy that’ll manifest greater website traffic. By streamlining broad topics of interest for your business website, you invite the target audience parallelly. For instance, in a Digital Marketing agency, the topics can range from-
Marketing And Digital Marketing
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Social Media Marketing And Its Advantage
By identifying these bucket topics, you can then generate keywords phrases that would rank higher on search engine result pages (SERP) because the target audience would be on the lookout for results of the same queries. The above-researched keywords would turn into blogging topics like:
Digital Marketing Courses In Chandigarh
Difference Between Marketing And Digital Marketing
What Is SEO And How To Use It
What Is Marketing Analytics
Social Media Marketing And Its Advantages
Different Types Of Keywords
1. Short-Tail Keywords
These are single-word keywords that usually generate a high search volume and inevitably, competition. They don’t manifest very well as the user’s search intent is all over the place and not particular. The examples can be ‘marketing’, medicine’, ‘digital’.
2. Mid-Tail Keywords
These are keywords of 2-3 words phrases. They generate a decent search volume as the search intent is more particular than short-tail keywords. For instance, ‘best courses’, ‘order nike shoes’, ‘download Spotify’.
3. Long-Tail Keywords
These are usually 4+ words phrases that have very particular search intent. They are not very competitive but they make up for most of the searches online. For instance, ‘best digital marketing courses in Chandigarh’, ‘what is digital marketing’, ‘best wedding planners in Chandigarh.
Best Tools For Identifying Keywords
Even though there are a myriad of search results that show up on a single search query, there are some tools that generate more efficient and particular results. There’s a gamut of tools online that are purpose-built for keyword research that helps you streamline your website’s SEO workflow, such as-
1. Google Search Console
This is a service that is free to all and provides plenty of keywords that one can identify through the performance report.
2. Ahrefs Keywords Explorer
This explorer allows you to identify the ranking of your keywords on the search engines. It does so by calculating keyword difficulty scores and also by showing the number of clicks it receives in a month.
3. Google Keyword Planner
The planner is the most reliable tool for keyword research as it provides results that are directly analysed through Google’s search engine only.
4. Moz Keyword Explorer
This keyword explorer is a dynamic research tool that provides you with efficient and most profitable keywords and also, allows you to sort them into lists accordingly.
Recognizing The Right Keyword
After looking through the keywords you’ll get as a result of using research tools, you’ll also need to identify the ones that would be the ‘right fit’ for your work. The right identification would then aid in the site ranking higher on the search engines.
1. Search Volume
It stands for the number of searches that a particular tail keyword retails. The more people search for it, the more would be the search volume. The word SEO amounts to more than 100k searches in a month.
2. Click Through Rate (CTR)
CTR stands for click-through rate. It allows you to understand how many people are actually clicking on the keywords resulting in CTR, and not just relying on search volume.
3. Cost Per Click (CPC)
CPC stands for cost per click, amounting to the people who actually spend their money on the specific keyword. This allows you to understand whether the keyword is even profitable or not.
4. Best Business Fit
All the three factors mentioned above need to be kept in mind in order to choose keywords that would be relevant yet profitable for your website. Sometimes, keywords with low search volume have more ROI than others.
Some other things that one needs to keep in mind while doing keyword research are not stuffing it within the webpage. Too much monotonous text wouldn’t create a refined organic reach. One can also make use of synonyms and inter-contextual words instead of employing the same keyword repeatedly.
Conclusively, before going on the journey of keyword analysis one must understand that the user’s ‘intent’ is the most important factor of it. And recognising the importance of the same would result in a profitable keywords search.