Blogging Techniques For Higher Ranking On Google
If you create blogs for a business website, you hope for it to appear on the very first page of Google. But oftentimes, beginners forget to use the right blogging techniques and struggle for a higher ranking on Google. Many of the blogging users online struggle with this problem, where the blogs are present but they fail to gain a higher ranking on search engine result pages. The activity of blogging requires so much time and money into creating content, that bloggers get discouraged when it doesn’t get any traction.
We have collected and compiled various blogging techniques that you can employ while writing makes your blog rank higher on Google:
1. Keyword Research
Keyword research is one of the most important elements of SEO for blogging. It is the very first thing that you should keep in mind while writing or blogging. Targeting the right keywords allows Google to mark your blog as an important result on the result page. When Google understands your content, it increases the possibility of your blog popping up when a user is searching for the same content. By decided your principal topic, you understand and cater to the user’s ‘intent’. There are several problem-specific websites that allow you to determine the right keywords for your blogs such as Google Keyword Planner, KeywordTool.io or SEO Book’s Keyword Tool.
2. Use Long-Tail Keywords
Long Tail Keywords are very intent specific. They are 3-4 phrase keywords and generally have low competition due to the specific search requirements of the user. When a user searches for a specific search phrase on Google, and your blog has the same phrase, it’ll surely rank higher on the results page! While blogging, you need to employ these keyword phrases at the right places, such as headings, sub-headings, descriptions. A blog writer can also employ sites such as quora for researching intent specific titles through their questions. For instance, ‘how to write a blog’, ‘the best laptops of 2021’.
3. Focus On Low Difficulty Keywords
To make your blog rank higher on Google, you must invest and focus on keywords with low competition but decent traffic volume. This allows your article to rank higher while also being efficient. To find the keyword difficulty, you can either make use of free tools available online, such as AdWords Keyword Tool or a premium tool, such as Ahrefs. This blogging technique also aids in higher ranking.
4. On-Page SEO
Investing keywords in the title and sub-heading allows it to be reader-friendly. Benefitting the rankings as well, due to Google’s method of prioritizing headlines. Reading friendly headings allow the user to navigate easily through the page. But a blogger needs to ensure that he doesn’t end up overstuffing keywords, for it can have a negative impact as well. A plugin like Yoast SEO can help you with this. The most important places where you can employ on-page SEO are-
- Title tag – The heading of a topic that will be explained.
- URL – Using keywords in the URL with the domain allows Google to rank your blog higher.
- Header tags (H2, H3, etc.) – Google has a specific way of prioritizing headings, and these have significant value after the title tag.
- Alt image tags and image captions – Alt text allows the search engine crawlers to mark your blog higher in ranking due to the extra amount of information that is provided.
- Throughout your content – This is the most valuable element that determines whether your blog is relevant to the user’s search intent or not.
5. Optimize Your Images To Drive More Traffic
Not many bloggers pay attention to this technique, but Google Image Search increases the site’s ranking significantly if you optimize your blog images correctly while blogging! Images fulfil the purpose of engaging the user’s eye as well as increase the blog ranking on Google as well.
The alt text is provided by the blogger, which allows the crawler to identify your blog’s content and marking its value. This allows Google to drive potential users to your blog and in turn, increase the blog’s traffic as well. An image of a graph can be described as a ‘graph depicting the increase in SEO ranking throughout the month’.
6. Improve Your Site’s Load Speed
Page loading speed is an important factor if you want to rank higher on Google than your competitors. You want to make sure your site’s loading speed isn’t slow to ensure a smooth user experience while blogging. There are various sites and plugins that allow you to determine this. WPRocket plugin on WordPress is a caching plugin that can help you to optimize your page’s loading speed while blogging. You can also make use of Google Pagespeed Insights to determine your loading speed and how to significantly optimize it.
7. Promote It On Social Media
Social Media has become an important part of everyone’s life. It is a valuable tool that bloggers definitely need to employ while advertising their blogging sites. Sharing your blog on social media can help it reach the people in which the same niche who would be interested in reading the same content. Social Networking provides an edge to bloggers, it allows easy shareability of the content over the web. Every day we see a significant influx of articles being shared around Instagram, Facebook, Quora, etc. which makes blogging a valuable element of social media.
8. Adding High-Quality Backlinks
Backlinks act as votes for ranking a blogging site on the search engine result pages (SERP). High-quality backlinks are important if you want to blog rank higher on Google. There are trillions of web-page on Google, and backlinks allow the crawler to signify your blog’s value by the number of backlinks it contains. The best way to ascertain is to use SEO tools like Ahrefs, SEMRush. All these tools allow you to make your blog rank higher on Google.
9. Make Your Blog Responsive
Google employs mobile-first indexing, which means it first checks the responsive nature of your mobile site even if the search is from a desktop device. That means you need to ensure your blogging site’s responsive value so that it ranks higher on Google. These are several responsive themes and development tools that you can employ for a faster response speed for a user while blogging.
10. Using Engaging Titles And Meta-Descriptions
CTR or click-through rate of a blog on the search engine results page is an important blog ranking factor that Google uses. In order for a higher CTR, as a blogger, you must make use of compelling and enticing titles that captivate a reader’s interest. If you use the right keywords, and captivating content you can make your blogging site rank higher on Google.
the higher ranking factor depends upon various techniques that a blogger must employ while writing blogs. These range from making your content interesting, to using the right keyword strategy in your blog. Google’s site crawler needs to be kept in mind while making use of these techniques while blogging, as many of the factors for ranking higher depend upon it. Blogging requires a high level of effort and time and by employing correct strategies, a blog can rank higher and aid to a business’ growth online. These basic SEO and blog writing techniques can allow exponential growth in the ranking and outreach of a business. A balance while employing all these techniques can make a blog rank higher on Google, outranking the competitors.