We would have heard these basic terms in marketing an infinite number of times.
Starting off this topic let us clear the basic terms used in this topic’s name, the importance of blogs in SEO.
What is a blog?
So a blog is a content specifically written for a website to increase traffic(in simpler terms, audience).
Coming off to the next basic term
What is SEO?
SEO, short for search engine optimization, is a fabulous strategy used by businesses, brands, people, etc., to optimize their content following the most used search engine in their country(suppose Google in India)
So here lies the question
Why Are Blogs So Important For SEO?
Well, I’ll start by giving you a short introduction to the relation between SEO and blog content writing. Just imagine SEO as the head organizer of a theatre play. Now as you might have an idea that a head organizer has everyone, from the crew, cast, to directors and writers, working under them. That is what SEO is like, a head organizer, which has the sole responsibility to look after the whole team, which is the content of blogs, images, website development. The success of the website(think of this as the play) will depend on the content and how the content uses basic SEO strategies(head organizer) to drive traffic(audience). That is what we are going to learn today.
More than about 1.3 million businesses, web publishers, benefit from Google ads solutions. About 75% of digital marketers use content marketing specifically for generating links. Let us get to know more about such an incredible instrument without spending a single penny.
1. Blogging With SEO
As of now, we know that blogging is the pivotal point of SEO. It is a great digital marketing strategy to drive traffic to your website. Blogs in the most basic sense are called content. Creating a blog post might sound like an easy task but trust us when we say there is more to blogging than just mindless writing. To position, your website on the search engine at a high position, as on the first or the second page, the businesses or the brands have to write relevant, searchable, and trending content. The most important tool to know what kind of content the audience wants, or what kind of content they are consuming, SEO is used. Once the SEO is applied, then the content of the blogs is framed according to that. Google pretty much changes its algorithm on an everyday basis, so it takes a lot of research to know which strategy to use.
2. User Experience
It is one critical factor that determines the content o your blog. You make the content for the user to share the knowledge that you have. Change your strategy. Provide the kind of content your targeted audience wants. Work according to them. Their experience is essential in the digital marketing strategy. The importance of SEO here plays a pivotal part. There is just so much need to pay attention to the content because the importance of blogs in digital marketing is immense. There is a meter by the name of Dwell Time that tells us how relevant is our content. The content of blogs needs the pinnacle of perfection.
3. Blogs Help Reach The Target Audience
Once you are familiar with the concept of social media algorithms, you can easily identify your target audience. As you know what your target audience is, you can easily create content revolving around them. If you use your social media platforms to link your website with them. You will get a lot of targeted audiences. It works both ways around. Once a blog is out and has relevant keywords, content, and uniqueness, rest assured because it is going to reach your targeted audience. But trust me ranking your website on a search engine like Google, takes about n number of efforts, hard work, and skills of SEO.
4. Benefits Your Social Media
Well it is both ways around. If you have an established website, then it will help you to grow your social media. If you have established a social media account it will eventually help you to drive more traffic to your website. If your Facebook posts are touching 17K impressions, then trust me your website is going to work. You just need to put the website’s link in the Facebook account as well as the posts you are going to post on it. While you can also put the Facebook account’s link on your website so that it becomes uncomplicated for the user to reach out to you by either of them. It has infinite benefits which can help you grow your brand’s website
5. Keyword Research:
Let me get straightforward on this point. Your content on blogs is nothing without the appropriate keyword research. But what are keywords?
Remember back in 12th standard when our teachers used to teach us about certain keywords which were essentially the heart and soul of an answer.
Yes! These keywords are just the same, with just a tinge of complications. You need to search the relevant and trending keywords and then you select a topic to write a blog on, based on those trending keywords. Keywords are also required to be in the content that you have to write.
You can easily find a keyword planner from Google Ads. If you do not want to get into the long process, you can easily get the keywords from Ubersuggest.
6. Ranking On Google
Well if you are thinking of making regular efforts on your blog posting, without having an ounce of knowledge of SEO or blog content writing. Then trust me you are going to go nowhere. Without the knowledge of blog content or SEO, your website would not touch the apex which you are wondering about. To rank your website on Google, the keywords, SEO strategy, and content should be up to date that is how you will be able to rank your website on a search engine. To know more you need to know about the algorithms of Google. This is the only thing that can make your digital marketing strategy work without compromising the quality of the content.
7. Answer The Questions Of The Customers
The credibility and reliability of your brand lie in your content of blogs. When you give your customers a chance to interact with you, then they would automatically know that you are reliable. Turn on the comment section of your website so that people can trust your brand and your website. The results would be wondrous.
8. Increase In Organic Searches
Since the beginning of the digital marketing era, there has been an increase in organic searches. The sponsored ads or the paid ads have not been providing trusted by the users. There has been evidence that shows that most of the users do not click on the paid ads on google. Rather, they click on the blogs underneath or the organic searches on the first and the second page.
Digital marketing and its incredible tools like SEO and blogging might be perceived as easy but there is just so much to gain knowledge from in this genre. Whenever you feel like you have the knowledge and you believe that you are Mr. know it all, trust me that time get to know about the changing trends of Google. It will be an eye-opener