PPC Lead Generation Strategy.
PPC Lead Generation Strategy. In the modern era of business, there is an urgent need to search for newer clients and develop to retain them.
When it is about doing digitally, the most convenient way is to attract them towards your webpage with the assistance of creatively placed ads. That’s the stage where PPC comes into existence. PPC, popularly known as pay-per-click is an efficient advertising program correlated with top search engines. Google and Bing operate on this PPC where advertisers pay a fee to an organization if the viewers view their advertisement on the website of the organization. Precisely, an advertiser buys the viewers to your website, enhancing their chances of drawing traffic to their website.
PPC marketing programs are also called Google Adwords, Search Engine Marketing, and Google ads but they all stand for the same. This blog by Saffron Chariot Technologies, the best digital marketing and website designing company in Chandigarh, will educate regarding the PPC Lead generation strategy and its important role to play in the business world.
Numerous businesses required a large customer base for their brand as their current ones are not sufficient to boost their growth. That’s the reason why PPC lead generation plays an important role in any kind of business. It is popularized through the years and is found to be equally vital as SEO. One of the most generalized forms of PPC marketing is search engine marketing. It allows companies to bid for their brand for ad placement in specific search engines’ links. The ads will be visualized when a visitor enters keywords relevant to what companies have to offer.
Strategies For PPC lead Generation
Having a proper PPC lead generation strategy is one of the most important aspects for your business. This PPC lead generation strategy will help you in getting clarity on what you need to do to achieve your goal. Some of the most fruitful PPC Lead Generation strategies are stated below:
1. Organize Proper Tracking
Data is one of the prime requirements of any company looking for a great PPC lead generation strategy. Knowing where you are investing and how successful you are, serve you better only in the long run. Using data you can undertake informed changes that can enhance your overall campaign.
Organizing tracking models benefits you in multiple ways. Some of the considerable tracking models are given below:
- UTM Tracking
- Dynamic Number Insertion(DNI)
- Conversion Tracking
Employing these tracking models accompanied by strong CRM will help you to develop suitable connections between your eventual purchases and campaigns.
2. Mark The Keywords With Purchase Intent
One of the key PPC lead generation strategies is to explore the targeted keywords that users will be searching. If you are good at building SEO then you can pick out some keywords from this element of marketing. If this is going to be your first experience, then you have to consider these words. For instance, if you are selling a particular web design in Canada, an audience searching for web designers in Canada is a key phrase where you are required to show up. By displaying there first, will enhance your chances of that user visiting you. You will require numerous variants to attract your audience but make sure to consider ones with higher buying intent.
3. Draft Attractive Headlines
After exploring the required keywords according to the PPC lead generation strategy formulated by you, it’s time to draft an eye-catching headline for your ad. The headline must contain vital information that lures a potential customer and persuades them to become a lead. This may include your brand name, pricing, location, and other factors. You must not forget to include the keywords you are aiming for in the headline. In most web pages, the exact text that a visitor searches appears bolded in the result section, thereby making your ad stick out more. It displays to the user that your page contains information that is relevant to their needs. You can also create an attractive headline to promote your business in addition to the other ideas.
4. Use Suitable Calls To Action
Calls to action are the essential part of PPC lead generation strategy that influences the potential users to do something. They can be noticed in traditional advertising such as television, newspaper ads in the form of “come visit us today” or “call now”! However, those are not the same as PPC calls to action. Calls to action are helpful as they educate the users about ‘what to do’ when they come across your advertisement. While it may seem obvious to click, telling them to do it enhances the possibility of getting a new lead.
Under PPC lead generation strategy, Calls to action such as “call for more”, “swipe for more”, “sign up now”, “get more info”, and similar ideas are the best ways to influence new leads. It also offers them a short preview of what the users expect in your conversion process. “Sign Up” may carry a longer conversion process as it includes contact details, names, addresses, and other important personal details. “Call Now” informs the user that interaction over a phone call would be better. “Get more information” promises to answer peoples’ additional questions. Calls to action are preferred the most to get the best results.
5. Use Negative Keywords
Keywords are the vital element that thrives your PPC marketing forward. While it is obvious to think that negative keywords are counterintuitive, you need to consider them also as it enables you to exclude these so that you don’t waste your currency on clicks that are not relevant. Excluding words like cheap and free are also advised as they have an enormous impact on how successful your PPC marketing strategy is!
6. Assemble Compelling Offers
The Content you offer is the key element of PPC marketing that often gets missed. If your ad is not compelling and is not worthy to your leads, then they will not click the ad or do not visit your site. Make sure that you offer them what they are looking for. This will help in getting more leads within a short period.
7. Place Your Form In The Ad
Using PPC marketing on Social networking sites like Facebook and Linkedin enables you to include a form in the ad itself. This allows you to transform your customer, even without them leaving the advert itself. What is good with Linkedin is that it automatically fills in the known information that leads to great conversion rates as the audience does not find it time-consuming.
8. Get Particular In Your Campaigns And Ad Groups
As we know PPC marketing enables you to limit who can view your advertisements, or who can visit the website. If you are a recognized brand having multiple customers, then you need to prioritize your audience. Targeting groups is a choice used by multiple businesses to attract leads who may have the same buying patterns. You may create the Ad groups or campaigns like the following-
- Geographic Location
- Target Industry
9. Organize Ad Extensions
Ad Extensions are a fruitful addition to the pay-per-click that allows customers to explore different information or undertake numerous actions than they generally would. Some ad extensions provide information like your company’s name, address, contact details, and customer reviews. This type of extension is better when you aim to offer someone as many details as possible so that they can memorize all the details about your company.
Other extensions allow you to put form fields on your advertisement, thereby helping you to get the lead details without wanting them to click on your site. These are a perfect choice to get email addresses, zip codes, or other data from leads. This will help them to process conversion rates early. At times, when the user visits your site, you can automatically fill the data into forms so that the user doesn’t have much work left to do.
10. Test And Analyse
Engagement in different businesses led to the emergence of a need to test your PPC marketing strategies over different periods to check whether they are attracting people you are looking for or not. Some people believe that they copy a competitor, but that’s not true. While testing your ad campaign you can explore the following fields:
This is not a substantial list but includes all the key factors that need to be considered for a great PPC lead generation strategy. One notable point about keywords is that when some keywords are outperforming others you need to prioritize them while building an SEO campaign.
Benefits of PPC Lead Generation Strategy
Owing to the rapid increase of competition, there is an urgent need for PPC lead generation strategy, which comes with numerous benefits of PPC marketing given below:
1. Attracting Viewers looking For Your Content
It is one of the efficient ways to attract the right type of customers to your site. While developing an advertisement you are also required to choose wisely the appropriate website on which you post these ads, which makes strategizing important. When you post your ad on a site that possesses similar attributes to your brand, it helps to attract their viewers as well, and they have the utmost inclination towards interacting with your site. The only thing to be taken care of is that you have to make sure that your advertisement explains well to grab their attention.
2. Aids In Generating Keyword Rankings And Site Traffic
PPC marketing enhances your keywords rankings along with site traffic. Through PPC, you are posting your ads on websites that contain higher traffic than yours. This results in more viewers and more chances of your advertisement being clicked on. The more viewers, the higher will be the keyword ranking. Better keyword ranking will provide your ad the chance of staying relevant. Therefore, always choose the correct website to boost your rankings.
3. Customise Your Messages As Per Visitors Need
PPC marketing helps to get details of all the people who viewed your ads. This will help you to know about the keywords that brought them to your website. Accordingly, you can design your ads and their messages. As we know, customers’ needs are changeable, you need to be well prepared to adapt to changes and optimize your PPC as per their requirements.
4. Track Return On Investment (ROI) For Every Single Penny
One of the important reasons organizations are making more investment in digital marketing is that it gives them practical insights. Every single penny they invest is returned with exact statistical figures, which are useful for them. Using the great technologies and tools, you can easily keep an eye on the performance of your campaigns concerning the leads purchased with the money spent on them.
5. Develop Your Database Leads And Advertise Them
After completing the hard part i.e. generating leads, you would be able to attract more viewers to your site. The only thing left is to think of creative ways to engage them and advertise your product more efficiently. The working shifts from brand recognition to brand loyalty, and your way of doing it closes all the loopholes on your PPC exercises of developing a lead from scratch.
6. Bid On Several Phases Of The Funnel
The PPC marketing offers you the benefit of bidding on varied phases of the marketing funnel. Based on the specific section of the funnel you would like to focus on, you can create ads. This implies more relevant ads, which equalize to a better comprehension of where your customer stands in the funnel. You can continuously edit and customize your advertisement at each phase, enhancing the possibility of a purchase.
The PPC marketing and PPC lead Generation Strategy made by Saffron Chariot Technologies can help your business in many ways. We