Before we jump into the Pillars of a successful SEO campaign, let’s begin with a simple question: what is SEO?
SEO stands for ‘Search Engine Optimization,’ and it is the practice of obtaining traffic from search engines’ free, organic, editorial, or natural search results. Its goal is to boost your website’s ranking in search engine results pages. Remember that the higher up on the list your website is, the more people will see it.
SEO entails a wide range of tasks, including:
- Identifying suitable keywords with a high potential for search traffic
- Creating and optimizing high-quality, valuable content for search engines and people
- Relevant links from high-quality websites are included.
- Taking measurements of the outcomes
Nowadays, SEO is seen as a necessary marketing activity.
The main pillars that you will want to focus on to have a successful SEO campaign are:
1st Pillar Of A Successful SEO Campaign: Technical SEO
Technical SEO is concerned with Google’s capacity to crawl and interpret your website effectively. This part of SEO involves some simple activities that you may have heard about and handled yourself when building your websites, such as using the proper SEO keywords in your title tags and meta descriptions.
Technical SEO, on the other hand, goes considerably farther, encompassing issues such as website structure, internal linking, appropriate rendering, and indexability (thus the name). In a nutshell, technical SEO is what will assist you guarantee that your website, aside from the content itself, has all it needs to rank effectively on Google.
If you have a huge website, this becomes much more critical. Consider this: if your website contains hundreds or even thousands of pages, how can you be certain that Google is scanning each one? Plus, how can you ensure that when you add a new part to your website, Google crawls it quickly?
“If a site has fewer than a few thousand URLs, it will be crawled effectively most of the time,” Google says. For businesses with huge websites, such as e-commerce stores or social media platforms, this implies that technical SEO must be prioritized
2nd Pillar Of A Successful SEO Campaign: On-Site Content
In the realm of SEO, the expression “content is king” holds true. Your website may be well-organized, attractively designed, and technically sound in general, but is the content on each page optimized to rank high in Google’s search results, therefore increasing your online exposure for potential consumers who may become qualified leads? Because Google evaluates individual pages on your website rather than the complete site, you’ll want to make sure each one is optimized to outrank your electrician competition in Google’s search results.
This means that you should create a page for each service line you provide so that each page ranks well. So, rather than putting all of your lighting services on one page, split them up into several pages for better ranking across service lines. Your electricity services, for example, can be divided into the following categories:
- Installation of lighting
- Installation of a ceiling fan
- Replacement of a panel
- Wiring and rewiring are two different things.
- Installation of outlets
The list goes on and on!
Now, having each of these pages is fantastic, but you’ll also want to make sure that the material on each one is relevant to the page’s purpose and of excellent quality!
In addition to these various sorts of service pages, it’s a good idea to include electrician blog pieces, positive testimonials, and high-quality images/videos on your website. Including this sort of material will improve the number of people that visit your website.
3rd Pillar Of A Successful SEO Campaign: Link Building, Referring Domains, And Digital PR
The marketing activities that acquire one-way hyperlinks from other websites to your website are referred to as link building. The domains from which your backlinks originate are known as referring domains. Digital public relations (DPR) is a technique for increasing a brand’s online presence by cultivating connections with online content providers and journalists.
All three of these aspects of SEO have grown in importance, and it’s critical for a company owner to focus on obtaining high-quality connections from reputable and relevant websites, as well as referring domains and backlinks to their website.
When I talk about the kinds of links you should aim for, I use phrases like “authoritative,” “high-quality,” and “relevant.” This is because odd or obviously spammy link building might result in a Google penalty, which you should keep in mind at all times.
However, enhancing your link building, referring domains, and digital PR boils down to two things: demonstrating value and working toward being a thought leader in your field, and creating link-worthy material and online tools that anybody in your sector would find valuable.
Both of these tactics will boost people’s trust in you and what you have to say, increasing the likelihood that they will link to your material on their websites
4th Pillar Of A Successful SEO Campaign: Off-Site Authority
Off-Page Optimization is the practice of improving your site’s search engine results by engaging in activities that take place outside of it. Backlinks, which serve to create the site’s reputation, are a big part of it.
Using The Five Pillars Of A Successful SEO Campaign To Your Advantage
Every SEO campaign and choice you make (as well as every difficulty you face) will fall into one of these three categories, so when you’re attempting to enhance your strategy and figure out which path to go in, just refer back to the pillars and remember what your main aim is with each one.
Having a sound foundation of knowledge will make determining which step to go next a lot easier, whether you want to acquire more relevant links, focus on your brand image and reputation, or take your technical SEO efforts to a new level. You’ll quickly realize that SEO is easier than it appears at first glance.
With Saffron Chariot Technologies’ SEO strategies, you can rank your business website on Google.