With each year passing year, we witness new and unexpected digital trends that lay the foundations for the future of marketing making it tricky to keep up with these trends in this dynamic industry of digital marketing. On top of that, there are many more working parts to a successful digital marketing strategy or campaign so it becomes a real challenge to keep up with every aspect.
After the Covid-19 pandemic struck, the digital marketing function started growing at a rapid rate. All the companies started working on the digital platform as consumers went online to research, review, and purchase. With such a big boost in the past 2-3 years, the digital marketing trends in 2022-23 are all set to be some of the most groundbreaking trends to date.
To help you work ahead of the digital marketing curve, we’ve broken down the key digital marketing trends to be aware of in 2022-23.
Social Media eCommerce:
With the seamless growth of social media, the has been super easy to find a product or service through social media. During the Covid-19 pandemic, brands flocked to the largest social media platforms like Instagram, YouTube, and TikTok to offer their products to customers online. It’s no surprise then to see that social media eCommerce is expected to reach more than one lakh crores globally by 2025 which is three times faster than traditional eCommerce. Gen Z and Millennials are predicted to be the biggest spenders contributing as much as 62% of the global social commerce revenue by 2025.
Digital Marketing in 2022-23 is set to see the experience of social media shopping evolve as these platforms work behind the scenes to enable customer payments without leaving the social media apps, thus creating a smooth customer experience.
The key for brands to driving engagement is presenting their shop windows on the growing social media platforms like Instagram. It’s no longer enough for brands to rely on one great image. In this case, hiring the best digital marketing company in India which will help you through the marketing process. Saffron Chariot Technologies is the best digital marketing company in Chandigarh and all over India is the best choice to help you with this. Our marketing experts follow multiple marketing ways while using keyword-rich descriptions.
Setting Foot In The Metaverse
Metaverse is simply a network of virtual worlds in 3D that people can connect through Augmented Reality (AR) and Virtual Reality (VR). Many well-established gaming platforms are already on this bandwagon such as Roblox, Pokemon, Fortnite, and many more. The metaverse is a very new channel for digital marketing, but recent campaigns have seen brands embrace its immersive nature to advertise. It is a great way to raise brand awareness amongst younger consumers.
Even though the concept of metaverse has been existing for a number of years, it has started catching attention in recent times. The key attention to metaverse marketing is introduced by the business giant Facebook when it changed its parent company’s name to Meta in October 2021.
“The metaverse is the next frontier in connecting people, just like social networking was when we got started. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards,” says Facebook’s CEO, Mark Zuckerberg.
You too can step foot in the metaverse madness with Saffron Chariot Technologies, the best digital marketing company in Chandigarh and all over India.
Artificial Intelligence (AI)
In recent times, advancements in Artificial intelligence (AI) have prompted more intuitive reporting, automating general marketing tasks like monitoring site traffic and boosting search engine optimization for organic reach. Yet rather than purely focusing on what we previously acquired from AI, now is the right time to plan ahead and what it means for digital marketing.
As AI innovation propels so do its capacities, moving from mechanized undertakings and missions to having the option to foresee what clients are probably going to need straightaway. Artificial Intelligence has the ability to investigate more information, more efficiently than we do as people.
Utilizing AI to anticipate your client’s next course of action implies you can target them with the exact product and service they need, right when they need it. This sort of targeting prompts high lead conversion rates and the feeling that you understand your clients and their requirements without overpowering them with irrelevant targeting. With the support of the best digital marketing company in Chandigarh, we help your brand to stay ahead of the curve but outshine its customers.
NFTs (Non-Fungible Token)
To start with the topic firstly let’s start with what actually is NFT. Basically, a non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. The different types of NFT data units may be associated with digital files such as photos, videos, audio, or something else. But the thing to wonder is how are NFTs infiltrating the marketing sector as a digital marketing trend? A huge part of the metaverse, brands are basically using NFTs to link the brand owners to the general communities or be used as a digital badge.
The focus with NFTs is to think about how to sell the brand beyond products and services, and potentially the brand itself and the ethos it carries.
Crypto-Driven Digital Marketing:
With crypto penetrating various business niches from healthcare to algorithmic trading and proving its utility, digital marketing is now making moves to adapt itself to the crypto world. Although just a small amount of companies are committed to accepting crypto tokens in consumer transactions but over the next few years, cryptocurrency will contribute greatly to transforming digital marketing.
Cryptocurrency will reduce the number of parties involved in a general advertising campaign. With the intro0duction of crypto, the future of digital marketing limits the interacting parties to three groups: the consumers (you), advertisers, and the blockchain supporting the transactions between the consumer and advertiser.
With bigger social platforms like Twitter taking steps to integrate cryptocurrency payments, and a rising trend for display tools that showcase in-app NFT purchases, now is the time to consider how your brand can jump on the bandwagon. Facebook is already promoting the use of NFT display options and avatars and we expect to see more and more companies taking a step in this direction.
With crypto, it will be easier to locate ads for goods and services of interest using keywords and phrases when the ads are on the blockchain and the consumers who engage with ads on the blockchain will have a higher conversion rate than those being forced to view the ads.
With all these next big trends emerging in the field of digital marketing in 2022-23, it is a great time to jump on this bandwagon and give your business an edge over its competitors. So what are you waiting for, get ready to hop on these trends with Saffron Chariot Technologies, the best digital marketing company in Chandigarh and India.
Guide To An Effective Digital Marketing Strategy...
Pandemic was a turning point for the Online business market and modes of working were switching to online modes due to which People and all the businesses were taking the online business approach and marketing their business online with different digital marketing strategies. Traditionally if we see Communication was unidirectional mode. In which, a business communicates about its products or services with a group of people and it’s only a few years ago, marketing itself was a highly criticized concept. Earlier this sales-oriented approach makes businesses push products and services into the market, rather than creating a pull that customers would not be able to resist. Medium of communication was just through phone calls, emails, and letters but now it’s mainly through social media platforms. Digital marketers have different specializations in different departments of digital marketing, which will be described in detail down below.
What Is Digital Marketing
Internet marketing is the art of using data to formulate marketing strategies for the targeted audience and refers to the promotion of goods and services via the internet and is equivalent to online advertising. Digital marketing is now playing an essential part in a business’s promotional digital marketing strategy as campaigns are incomplete without a representation on the internet and help the business to answer questions, solve problems, present rational and doable solutions and also build long-term associations with the connected customers. The very foundation of online marketing lies in finding newer ways to reach customers and markets that would be interested in what a business has to offer.
Effective Internet Marketing Strategy
Internet marketing is a wide area, and thus it requires very excruciating detailed planning and dedicated effort to conduct the marketing strategy for the growth of your business.
1. Build A Framework
A framework is very important for the body as it structures the whole concept. Curating your marketing framework means building a plan of action for your digital marketing campaign, which will include aims and goals, the processes necessary for those goals to be achieved for the necessary purpose.
a) Decide Digital Marketing Strategy Goals
Jot down your idea, research, information, and plan your strategy.
b) Tools For Campaigns
You have plenty of tools to use and explore so use them and adopt new ways.
c) An Approach For The Marketing Strategy Campaign
New campaigns with new ideas, start campaigns, and promote them.
d) Campaign Costs Estimation
Take your costs very seriously as they can be an obstacle in your way.
e) Revenue For Campaign
Figure out your campaign revenue.
f) Track And Measure The Process
Taking a follow-up is mandatory as it will help to improve it and give you an idea of loopholes and improvements.
2. Take Advantage Of The Digital Marketing Tools
a) Pay Per Click (PPC)
Pay Per Click (PPC) is a pay-to-play which will get your website at the top of Google search results, and are of two specific working environments: the display network and the search network, with each click, Google directly charges the business registered on the Ads platform. Essentially, it’s buying visits to your site, rather than attempting to “earn” those visits organically. It’s not entirely helpful but an effective step in the growth.
b) Search Engine Optimization (SEO)
SEO, a vital part of digital marketing strategy is used for increasing the visibility of a website, its content, or the words within the content so that they appear in search engine results. This is done using on-page and off-page optimization. SEO gives you results in a more organic way with more quality and quantity of traffic on your website. The main points to consider while doing SEO of a website are –
Crawl accessibility so engines can read your website
Captivating Content That Answers The Searcher’s Query
Keyword Boost Will Attract Search Engines
User Experience Including A Fast Load Speed And Compelling UX
Trending Content That Obtains Links, Citations, And Amplification
Snippet/Schema Markup Which Will Stand Out In SERPs
3. Social Media Marketing (SMM)
It’s easy to open a small business online but what’s a challenge is how to attract an audience and customers for the business on Social media. Social media networking is a solution for you for that as it is a subset of social networking websites i.e Facebook, Instagram, Pinterest, LinkedIn, Twitter, Youtube and so on that are used to generate more traffic and attract an audience for the website. The basic technique for you is to share engaging posts and the right content created for the desired audience. Then the audience will automatically help you by sharing the content further, which in turn will spread more and more.
4. Content Marketing And Video Marketing
People love different and new content and content marketing can be included in the growth of your business even video marketing as a singular tool can be very useful if you see as people see videos more and we know even reading is a laborious process but watching a video is more engaging and gripping so using video marketing will surely show you some amazing best results. In brand marketing, digital marketing strategy plays a crucial part and helps with the growth of brand marketing a lot.
5. Build Your Community And Customers
The first-hand thing you have to figure is your niche marketing and then target your niche audience or customers. The online community is very important digital marketing strategy in building your customer or viewers base means that you are creating a base of loyal customers, by connecting with them, satisfying their need to be informed about your business, rewarding them, etc. This is very important in the online market when you aim to stay competitive. You need a positive relationship with your customers or viewers, as this will also lead and help you with building your influence in the online community which will attract more quality viewers with the help of content marketing.
6. Develop Your Story
Working on brand marketing and raising awareness about your business, by introducing the viewers to memorable snippets, they will recollect each time they see your product in a shop or on a website. Storytelling surely connects more with your viewers, as its connecting with your own experience, and that catharsis transcending to your viewers. This Digital marketing strategy is used by many uprising brands like Jaywalking, Jaywalking is a streetwear-based fashion house. Mumbai-born Jay Jajal launched his own Indian streetwear label, as he viewed and worked the gender fluidity and plus size clothing in Indian clothing brand which wasn’t normalized by the population and through this connection to its viewers.
I assume these steps mentioned above will help you focus on developing your brand’s influence and surely provide you exposure to the online market through different methods of optimization, promotion, and interaction. moreover, In the end, you have to analyze the performance of the digital marketing strategy in order to be sure about your strategy is really as productive and as effective as you planned it to be as this process takes time no doubt but will provide you achievable achievements.