Latest Trends In Digital Marketing In 2022-23
With each year passing year, we witness new and unexpected digital trends that lay the foundations for the future of marketing making it tricky to keep up with these trends in this dynamic industry of digital marketing. On top of that, there are many more working parts to a successful digital marketing strategy or campaign so it becomes a real challenge to keep up with every aspect.
After the Covid-19 pandemic struck, the digital marketing function started growing at a rapid rate. All the companies started working on the digital platform as consumers went online to research, review, and purchase. With such a big boost in the past 2-3 years, the digital marketing trends in 2022-23 are all set to be some of the most groundbreaking trends to date.
To help you work ahead of the digital marketing curve, we’ve broken down the key digital marketing trends to be aware of in 2022-23.
Social Media eCommerce:
With the seamless growth of social media, the has been super easy to find a product or service through social media. During the Covid-19 pandemic, brands flocked to the largest social media platforms like Instagram, YouTube, and TikTok to offer their products to customers online. It’s no surprise then to see that social media eCommerce is expected to reach more than one lakh crores globally by 2025 which is three times faster than traditional eCommerce. Gen Z and Millennials are predicted to be the biggest spenders contributing as much as 62% of the global social commerce revenue by 2025.
Digital Marketing in 2022-23 is set to see the experience of social media shopping evolve as these platforms work behind the scenes to enable customer payments without leaving the social media apps, thus creating a smooth customer experience.
The key for brands to driving engagement is presenting their shop windows on the growing social media platforms like Instagram. It’s no longer enough for brands to rely on one great image. In this case, hiring the best digital marketing company in India which will help you through the marketing process. Saffron Chariot Technologies is the best digital marketing company in Chandigarh and all over India is the best choice to help you with this. Our marketing experts follow multiple marketing ways while using keyword-rich descriptions.
Setting Foot In The Metaverse
Metaverse is simply a network of virtual worlds in 3D that people can connect through Augmented Reality (AR) and Virtual Reality (VR). Many well-established gaming platforms are already on this bandwagon such as Roblox, Pokemon, Fortnite, and many more. The metaverse is a very new channel for digital marketing, but recent campaigns have seen brands embrace its immersive nature to advertise. It is a great way to raise brand awareness amongst younger consumers.
Even though the concept of metaverse has been existing for a number of years, it has started catching attention in recent times. The key attention to metaverse marketing is introduced by the business giant Facebook when it changed its parent company’s name to Meta in October 2021.
“The metaverse is the next frontier in connecting people, just like social networking was when we got started. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards,” says Facebook’s CEO, Mark Zuckerberg.
You too can step foot in the metaverse madness with Saffron Chariot Technologies, the best digital marketing company in Chandigarh and all over India.
Artificial Intelligence (AI)
In recent times, advancements in Artificial intelligence (AI) have prompted more intuitive reporting, automating general marketing tasks like monitoring site traffic and boosting search engine optimization for organic reach. Yet rather than purely focusing on what we previously acquired from AI, now is the right time to plan ahead and what it means for digital marketing.
As AI innovation propels so do its capacities, moving from mechanized undertakings and missions to having the option to foresee what clients are probably going to need straightaway. Artificial Intelligence has the ability to investigate more information, more efficiently than we do as people.
Utilizing AI to anticipate your client’s next course of action implies you can target them with the exact product and service they need, right when they need it. This sort of targeting prompts high lead conversion rates and the feeling that you understand your clients and their requirements without overpowering them with irrelevant targeting. With the support of the best digital marketing company in Chandigarh, we help your brand to stay ahead of the curve but outshine its customers.
NFTs (Non-Fungible Token)
To start with the topic firstly let’s start with what actually is NFT. Basically, a non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. The different types of NFT data units may be associated with digital files such as photos, videos, audio, or something else. But the thing to wonder is how are NFTs infiltrating the marketing sector as a digital marketing trend? A huge part of the metaverse, brands are basically using NFTs to link the brand owners to the general communities or be used as a digital badge.
The focus with NFTs is to think about how to sell the brand beyond products and services, and potentially the brand itself and the ethos it carries.
Crypto-Driven Digital Marketing:
With crypto penetrating various business niches from healthcare to algorithmic trading and proving its utility, digital marketing is now making moves to adapt itself to the crypto world. Although just a small amount of companies are committed to accepting crypto tokens in consumer transactions but over the next few years, cryptocurrency will contribute greatly to transforming digital marketing.
Cryptocurrency will reduce the number of parties involved in a general advertising campaign. With the intro0duction of crypto, the future of digital marketing limits the interacting parties to three groups: the consumers (you), advertisers, and the blockchain supporting the transactions between the consumer and advertiser.
With bigger social platforms like Twitter taking steps to integrate cryptocurrency payments, and a rising trend for display tools that showcase in-app NFT purchases, now is the time to consider how your brand can jump on the bandwagon. Facebook is already promoting the use of NFT display options and avatars and we expect to see more and more companies taking a step in this direction.
With crypto, it will be easier to locate ads for goods and services of interest using keywords and phrases when the ads are on the blockchain and the consumers who engage with ads on the blockchain will have a higher conversion rate than those being forced to view the ads.
With all these next big trends emerging in the field of digital marketing in 2022-23, it is a great time to jump on this bandwagon and give your business an edge over its competitors. So what are you waiting for, get ready to hop on these trends with Saffron Chariot Technologies, the best digital marketing company in Chandigarh and India.